0:43

And welcome to another episode of stuck in my mind podcast. I am your

0:47

host, w I z e. I am very excited. My next

0:51

guest is a true AI aficionado. What he's

0:55

also the author of Chat GBT Prophets. Welcome to

0:58

the show, Jonathan Green. Hey. Thank you for having me. I'm

1:02

really excited to be here. Oh, the pleasure is all mine because AI is

1:06

something that I've been using within the last year or so.

1:10

I'm excited to have this conversation with you. So let let's just

1:13

just jump right into it. Hey. Can you share your journey from

1:17

the, from being fired during the blizzard to thriving as an

1:21

online entrepreneur? And what role did AI play in that

1:25

transformation? Well, my journey started

1:28

13 years ago when I thought I had my dream job, and

1:32

it was a nightmare. You know, you get what you want and you realize, wait,

1:36

I'm 29. I'm done. I've reached the peak of my career. All I could

1:40

do is wait for my boss and I take over her job in 20 years,

1:42

I guess, and I was depressed. So I thought it's

1:46

my dream job, and I probably would've never quit. I was already thinking, how long

1:49

do I have to stay until if I pay off my student loan? How long,

1:52

like, do I have to stay and kinda get these things done? And I don't

1:56

know if I ever would've quit. You know, I hated it, but I was kinda

1:59

stuck there. So I got in this position. I was like, well, my parents

2:03

love what I'm doing. Everyone thinks it's so cool and it sounds so great, but

2:07

they fired me. And I only was in there for a couple of weeks. I

2:09

was like, man, it's the best thing that ever happened to me because they just

2:11

set me free. I finally realized I gotta take control of my destiny. So from

2:14

there, I just began trying different online business models,

2:18

trying to see what would work and found something that worked and just stuck with

2:21

it. And from there, I tried something else. And that's really part of it is

2:24

that your first idea is not gonna be a winner. Right? It's just not. Everyone

2:27

thinks it is. It's like, man, I wish. It was my first idea. It wasn't

2:30

my second idea. It wasn't my third idea. So I try a lot of different

2:33

business models, so I found the one that was right for me and then just

2:36

began to grow my business. And, really, that all happened before AI was

2:40

around. So Okay. It's only in the past year that really AI has become a

2:43

major part of my business because you just want a situation where you learn what's

2:47

going on, or you can let it run right over you because AI is here

2:50

to stay. And and and a lot of

2:53

people, are very skeptic about AI. I'm not me personally.

2:57

I'm I use Cast Magic. I use ChatCPT. I

3:01

use Midjourney. I use a bunch of, other ones.

3:05

What what kind of impact has AI really have on on your on

3:08

your business growth within this past year?

3:12

Sure. The biggest thing kind of impact AI has had is that it's kind of

3:16

changed the way every company prices their products.

3:19

So companies when I started out 10 years

3:23

ago, you bought a piece of software and you owned it. Right? You bought something,

3:27

Even, like, Photoshop or you bought all the the whole

3:30

suite of products from Adobe, like, $650 or $1,000 or

3:34

$2,000, which package you got. And then you just owned Right? You didn't have to

3:37

worry about whatever. He's like, okay. I paid the fee. That's mine for as long

3:41

as I want it. And then they all switched to everything's a subscription. Microsoft

3:44

Word, that's a monthly fee. You'll have Microsoft Word work on your computer

3:48

and your phone, that's another monthly fee. And it suddenly

3:52

became it's this new business model where everyone just bleeds you like a death of

3:56

a 1000 cuts. And the biggest crazy thing is, like, tools

3:59

like Jasper, they were, like, the hot AI tool last year, charge

4:03

you per word. So every time you have AI generate extra word, it costs you

4:06

a credit, which costs you money. Once you go over that limit, we're charging you

4:09

extra. And then chat GBT comes along as, like, yeah. What do you charge?

4:13

$20? How many words? Unlimited. And all these other

4:17

companies now, if you go to Jasper's page now, man, their prices dropped, like,

4:20

80%. I'm sure they've lost most of their customer base because people are like, wait.

4:24

I can get something better for less money? I I

4:27

know I lost my closed my account. A lot of other people did had have

4:30

done the same. So what's happened is suddenly all these

4:34

softwares that were monthly had prices in the 100 of dollars have

4:38

dropped and pushed it down to where you can get a lot of 20 bucks,

4:41

30 bucks, 40 bucks. And there are still some softwares there trying to

4:45

be more expensive, but it's really hard right now

4:48

because it's, like, everyone just goes, well, this is catchy, which is 10 times better

4:52

than your tool. This is what it costs. So there's this downward pressure on pricing,

4:55

which is really nice because a lot of companies are just once they get a

4:58

product they'll use, they just put in some, like, really harsh pricing. It's just really,

5:02

you know, hits the customers too hard. So I think that it's been a

5:06

really good thing in that way for me. And the second way it's been really

5:09

good is I think that artificial intelligence is a great equalizer. Right?

5:12

Like, anyone anywhere can use AI for

5:16

free. There's so much. You can use chat GBT for free. You can use cloud

5:19

for free. There's open source AIs that are beating paid AIs, so you

5:23

don't have to. Yeah. If you do have the paid version of chat gbt, $20

5:26

a month to get some extra features. You don't need it. You could still do

5:29

80, 90% of everything. So, suddenly, the bottom of the market's

5:33

who's helped the most. Because people that have a lot of money don't have time

5:37

to learn all these tools. Right? They can't figure out the complexity. But for someone

5:39

who's like, you know, English is their second language, they're trying to write

5:43

articles, make money, and they're always making mistakes in their English. So people don't pay

5:46

them that much. That's gone. ChatGib doesn't make mistakes in English. You just run everything

5:50

through ChatGib now. Boom. Your English is as good as everyone else. So suddenly, the

5:53

biggest hurdle has just been eliminated. The barrier that's kept

5:57

out English as a second language people from making the best money that just got

6:00

erased. The barriers that can't be able out there, like, have

6:04

certain abilities with graphics, it's gone with MidJourney. So the way it's

6:08

really changed my life is that it's allowed me to get access to a lot

6:11

more tools, a lot more affordable prices. You're growing business a lot faster. It's allowed

6:14

me to be a lot more agile, and it's allowed me to kind of carve

6:17

out a space in the market where I can have other people understand

6:21

what I'm doing and how I'm doing it so that they can kind of replicate

6:23

my success because everyone knows they need AI. Most people are like, I don't know

6:27

if AI which AIs are good AI, which is bad AI, which companies are pretending

6:31

to have an AI. There's a lot of software out there that's not actually AI.

6:34

They're just lying. They know their software is just worth more if they claim to

6:37

be an AI company. So it's definitely a time where there's a lot of confusion,

6:41

but also a lot of opportunity. And why why do you

6:44

think, people are still skeptical about using

6:48

chat gbt and other AIs? Sure. So chat

6:52

gbt is the biggest and most powerful software I've

6:56

ever used with the worst onboarding I've ever seen from any company.

7:00

Like, based on what the tool should be, how the power of ChatGpT, everyone

7:03

should use it. Based on the onboarding, nobody should use it. It's like the owner

7:07

sat down and said, listen. Here's what we're gonna do for the home page. Alright.

7:10

How are we gonna welcome you? What do we teach me? Just no blank page.

7:13

What do you mean blank page? Just blank white page. It should say nothing. Just

7:16

have a bar where they enter text. And how people know what chat TV does?

7:20

Like, they're not gonna know. It's gonna be a surprise. And it's, like, such a

7:24

crazy process. It tells you, like, if the software wasn't

7:27

amazing, nobody would use it because it's so uncomfortable. And what's even crazier is

7:31

perplexity, really cool AI guy. I said, you know what? We'll do blank page 2.

7:35

And then Cloud was like, yeah. Okay. Blank page. Sounds good. They all kind of

7:38

agreed to give the users a really bad experience.

7:42

When you sign up for an AI, there's no welcome email that kinda walks you

7:45

through it. They chat you with TSYS. Here's your receipt, but there's

7:49

no here's what the tool does. Any of that stuff, it's a really strange way

7:52

to do business that we're having in the market right now where there's clearly no

7:55

marketers. Clearly, no marketers work in OpenAI. Right? Like, usually, there's always marketers

7:59

ruin everything. Right? So as venture capitalists get in, their companies always

8:03

change. And for some reason, it had to be like, no. We're not doing

8:06

anything that's gonna grow our company or get us more customers to give a better

8:09

customer experience. And it's a confidence in the product, which I kind of

8:13

admire, but it's the reason people think it's a fad because they try and use

8:16

it once to get a bad result. And they go, oh, this doesn't even really

8:19

work. So people and what's somehow cool it is, it just kinda they don't believe

8:22

them anymore because they try once and get a bad result. Because if you write

8:26

a bad prompt, you are gonna get a bad result. But how would you know

8:28

what a good or bad prompt is when there's no way to find out? In

8:30

fact, most people don't even know what the word prompt means because chat g

8:33

p is really doesn't teach you anything. It just makes you try and figure it

8:37

out on your own. Sorry about that.

8:43

Yeah. No. Yeah. Yeah. Absolutely right. Because,

8:47

I've I've had to really dive into I've

8:51

taken courses. I've YouTube a lot of stuff on learning about

8:55

prompts and everything, and it's helped me

8:58

grow my podcast with the way I I structure my show,

9:02

with and the thing is, like you said, you you have to

9:06

know you have them to do the proper

9:10

prompts for you to get the results that you want. And, of

9:13

course, I I've had to I've tried so many different prompts until I got

9:17

the prompts that I wanted to use, and it and it and it worked the

9:21

way I wanted it to work. But it took it took me getting to

9:24

1 getting to wanna learn it, getting to wanna

9:28

know how to use it and and experimenting and, again, YouTube and

9:32

stuff and asking. And I had a friend who's getting into it. I I've

9:35

met some people who who really who who have really

9:39

delved into it, and and they've helped me out somewhat.

9:44

And I I love it. I I really do. I I use it

9:48

to to for to help me. Like I said, I've been using it the last

9:51

year, and it's helped me grow my podcast with because

9:56

of it's it cuts back on so much time. It saves

10:00

me on so much time doing my podcast. Yeah. That's the best thing it does is it makes you faster. A lot of

10:07

people who hype it up are like, oh, it's gonna replace this worker and that

10:10

worker. All you will be fired. It's like, no, man. It just makes everyone faster.

10:14

And I always say it makes me 20% faster than all these studies show that

10:17

it makes people 40% faster, which is really cool. So I need to catch up.

10:21

And that's the thing is that you hear that, then you go to use it.

10:24

And JAD GPT has forced the creation of a

10:28

secondary market because they don't it's like when

10:31

video games when you first got a video game in the eighties, it would come

10:34

with instructions and kind of teach you how to get through the levels and show

10:36

a picture of every character, tell you what the back story is and what the

10:39

buttons did. Then it stopped including instruction manuals. So what happened? 3rd party

10:43

companies started making instruction manuals. It started selling instruction manuals at GameStop and stuff. Right?

10:47

Mhmm. So that created that business because the main company is, well, I'm not gonna

10:50

make instruction manuals. And so it was, okay, I'll fill in the gap. And so

10:53

now that Chat TV goes, hey. I'm not gonna give you instructions. It's created exactly

10:57

that market on YouTube. I'm working a lot of other places where people are selling

11:00

courses. You don't have any other choice. But there's all these certain type of

11:03

person who thinks, oh, there's no instructions here. I'll go to YouTube. Watch a training

11:06

video. And there's also only a certain type of person who

11:10

will think, oh, my first prompt didn't work. I'll keep trying till I find

11:14

when it works. A lot of people will go, my first prompt didn't work.

11:17

Guess this doesn't work. Guess this is broken. So it's a really small

11:21

percentage of people. Only 14% of people have ever tried Chatgib even once. And

11:25

out of that group of people, way, way less have tried it

11:28

twice because they had a bad experience. And it really is

11:32

that if you have to be someone who's doing all these extra steps because

11:36

they've created the market this way. And while it's a good thing for me, it's

11:38

the reason what I'm doing exist, it also means that for a lot of people,

11:43

they hope it's a fad. I saw someone post on Twitter and get a bunch

11:46

of likes, in the last couple weeks. It said, like, I'm glad no one's talking

11:48

about that fad chat cheeky again. And I was, like, man, this is from the

11:52

person who's gonna be fired in 6 months when the boss is like, sorry, we

11:54

found someone just chat chichi tea to do your they could do twice the job

11:57

of you for the same price. It's a really it reminds

12:00

me of 30 years ago when Napster came on the scene. Right? When I had

12:04

gone to college, it was like, Metallica was suing them. The record companies was

12:08

suing everyone was suing each other Stop and put the genie back in the bottom.

12:11

You can't. Like, no one uses Napster anymore. Right? Like,

12:15

who owns Napster? That's why that software is dead, but

12:19

that's the reason that Spotify exists. Right? Because it might not be

12:22

chatty p t. It might come and go. Right? It might be a different AI

12:25

tool next year and the next year. But the idea out the bottle,

12:29

this technology that everyone has and the fact that, like, there's so

12:32

many open source AIs, like, you cannot, hit undo on

12:36

this technology. So once it gets out and proliferates, you can't stop it. As

12:40

much as you wanna say it's a fad or disappears, it's like it's

12:44

so fundamental and so changes it. Now when I was a kid, like, I

12:48

used to own CDs. The thought of not owning a CD, the thought of, like,

12:51

renting music. Like, on Spotify, you rent the music. Right? You pay a fee. You

12:54

don't pay that fee. No more music. Mhmm. Is that yours anymore? Remember, you own

12:58

the album. You have the album art. Sometimes the album has the lyrics inside, and

13:01

usually, sometimes it doesn't. Then nobody's gonna remember when you we used to look in

13:05

and see where it was recorded, what studio Yeah. Scout

13:08

outs, every like, that that that and I I'm

13:12

I remember when I used to get the cassettes. So Yeah.

13:16

And it was exactly remember, like and you would even get a cassette, like, as

13:19

a present from someone, like, as, like, a mixtape. And the things back then, making

13:22

a mixtape was hard. Make a mixtape for someone like you listen to you'd be

13:26

listening to K Rock and then you're waiting for the song and playing, like, record.

13:29

You have one of those boom boxes of 2 boxes and it's like a really

13:32

big deal to make a mixtape. Then it was CDs that kinda made it

13:36

easier. With tape, not easy at all. You had to hear it in real time,

13:40

and it made it really valuable. All of that

13:43

has become, like, an artifact of history. Like, now, kids use that. Like, my kids

13:47

are, like well, I'm, like, yeah. When I was in high school and I got a page, I felt so cool. Like, what's a page? And I explained, and they

13:51

go, that sounds stupid. I'm like, no. Someone could message you,

13:55

and you knew to call them back was, like, to be reachable and be able

13:59

and you go and use a pay phone. Now I have to explain what a

14:01

pay phone is because they never see one of those. Like, there is technology

14:05

does shift. Like, a lot of people and sometimes it takes a while. Like, it

14:08

was first, it was the car phone and you can only have a and then

14:12

you had, like, the the cell phone that's, like, attached to a briefcase. And now,

14:15

everyone has a cell phone. Like, the thought of not having a smartphone I remember

14:19

when, you know, before the iPhone. So we go through these technological shifts

14:23

and there are people who go, I'm never gonna join. I'm gonna stick with my

14:25

flip phone. I'm still gonna use a StarTAC for 10 years, which is fine.

14:29

But eventually, it becomes inevitable. Like, it becomes a

14:33

fait accompli. It's like, either you learn or you don't. Like, you can be an

14:35

accountant who doesn't use spreadsheets. You're just not getting any clients.

14:39

So you can be someone does use an AI, any AI tools, but no

14:43

one's gonna work with you. And you're gonna go out of business because you just

14:46

aren't fast enough. It's really it's not that AI is

14:50

replacement for anyone. It's just it lets you do boring tasks faster.

14:54

Right? Like, in the past, for a podcast to write show notes, either you gotta

14:57

hire someone and it takes 2 hours, 3 hours of their time because they gotta

15:00

listen to the show, then they gotta write their notes, then you gotta check to

15:02

make sure they didn't do anything dumb. So it's at least 30 minutes an hour

15:05

of your time and 2 hours of their time now. And I can write the

15:08

show notes for this episode and write amazing show notes about me in, like,

15:11

15 or 30 seconds. So it's and you can check it in 10

15:15

minutes. So even with the human check, it's still faster. And that

15:19

agility, especially, like, when you're starting out a podcast, you're a solopreneur, writing the show

15:22

notes, writing the description Yep. Remember all the links, all that stuff.

15:26

That's a real that's the worst part of it. The interview part this part is

15:29

the best part. Everything else about recording podcast is the worst. Then you gotta make

15:32

the clips. When I first started my podcast, you had to

15:36

open up your video editor, resize, make a

15:40

different shape, and slowly find the spots you want by watching it again. Right?

15:43

And just listening to which parts you go, oh, this is a good clip for

15:46

social media. Now there's AI tools that would make 20

15:50

clips from an interview with anyone in a bunch of different fa formats and

15:53

sizes, and you just pick which clips you like. Instead of listening

15:57

back to an hour of audio, you just listen to 12 20, 30 second

16:01

clips. Now you should spend 10 minutes of listening instead of an hour, and they're

16:04

all kind of already redesigned and stuff. And it's amazing.

16:08

Well, they tools to make it faster. They have a

16:12

Opus Opus clip. And what they do, they

16:15

give you 30 clips, and they actually

16:19

rate them. They'll give you the the 99%. These are the most like,

16:23

the highest one. And so you would take those clips. So, yes,

16:27

it has made life so much easier for me as a podcaster.

16:30

Like, I don't have to figure out what I'm gonna put in the description. I

16:34

take whatever bio my guest has, whatever information my guest gives me.

16:38

I feed it into chat geekbt. It comes out with a wonderful description

16:42

of what the show is gonna basically be about because that's what we're gonna talk

16:45

about. So tell tell us about your your

16:49

best selling book, Chat GPT profits.

16:53

What inspired you to write it, and what key insights can readers

16:56

expect from it? Sure. So I never intended

17:00

to write a book about chat TV. A couple of things kind of came together

17:03

for a confluence. First is that I started grabbing all the books

17:07

that were selling really well. There's a couple of books I chat to sell really,

17:10

really well, and they're really bad. So they're full of

17:13

prompts that don't work. And I then I went and rest. I was like, and

17:16

they have, like, more than a 1000 reviews for a new book. I go, this

17:19

book is so hot. And then I realized they're all they're paid for reviews. They're

17:21

bought reviews or AI written reviews. I was like, this is not cool. So what's

17:25

happened is people buy the book. They read the book. They go, use Chat TV.

17:28

It doesn't work. They go, Chat. This AI thing doesn't really work. It's all

17:32

hoop blocks. I bought the best selling book about it. It didn't work. So they

17:35

stopped using chat to be what happens in 2 years? They lose their job because,

17:39

like, no. I tried it. It didn't work. What do you mean AI work? Right?

17:42

I bought the best seller. Right? And that really bothered me. I was, like, if

17:45

you're gonna put in all the effort, why not just also make the book good?

17:48

But a lot of people are pulling the shenanigans with sketchy reviews, and you always

17:51

eventually get caught in Amazon. It's just a question of not if it's just when.

17:55

It's some sketchy reviews going on, and they also have content

17:59

clearly written by the AI. So chat should be write a bunch of prompts for

18:02

me, and it's not they just don't work. The

18:05

explanation is not there. So I said, what really stinks is that they they give

18:09

you all these prompts, but they don't show you what's supposed to happen. So if

18:12

I tell you, do something and then I don't tell

18:16

you what's gonna happen when you do it, how do you know if you did it right? Right? If you're trying to learn how to throw a baseball and you

18:20

don't have a video of me throwing it, how you twist your arm, and all

18:22

that stuff to get the different pitches, you're never gonna figure out a slider. Right?

18:26

If you can't see if I describe the wind up, but then I don't show

18:30

the the slider going across home plate, how do you know if you've done a

18:33

slider right unless you've seen it? So with my book, what was really

18:36

important to me is that you can see me write a prompt, and you can

18:39

see the actual answer from Chad GPT. Even if I misspell something, I left the

18:43

misspellings in because it's authentic. So if I forget to capitalize on a prompt

18:47

and I only used actual prompts that I'd used over the previous 6 months. I've

18:50

only used stuff that actually happened. And only a few case in a few case,

18:54

I did have to rerun the problem because it was like, oh, this is from

18:56

a year ago. So it's chat TV 3.5. Let me show you chat TV

19:00

4.0. But I tell you that. So and every time I'm prompting, it's in bold.

19:03

And every time Chat is answering, it's in italics. So there's no chance of you

19:07

mistaking what I wrote for what the AI wrote. And what that allows

19:11

me to do is give you really example. And I tell at the

19:14

beginning, listen, this book's gonna be a little bit long because it got answers and

19:17

responses. Just know that going in, the only way I can teach you I

19:20

cannot teach you if you get to your half the phone conversation, but not the

19:24

responses. Right? Like, I can say, this prompt works. I promise.

19:28

But you don't know unless you try it. Like, and I'm winking at you. That's

19:30

cool, but it's not helpful. So that's really what drove me to write

19:34

the book was desire to write a book. It gives people an actual instruction manual

19:38

prompts that actually work, not theory, and with an actual response. So

19:41

then you can when you copy the prompt and if you get a completely

19:45

different answer, you know, something went wrong. Right? You know, you didn't copy it right

19:48

or that something got twisted. And that's important because it's

19:51

very, very, very hard to prompt engineer if you're

19:55

starting out. Most people don't need to do that. What you just wanna do is

19:58

copy and paste something that works. Right? I don't would you rather just

20:01

have one prompt that works when you show notes, or you want something where you

20:05

spend 6 hours figuring out or 6 weeks figuring out? Like, no. I'd rather just

20:08

have the prompt that works. Like, just give me the shortcut. That's what's helpful for

20:11

most people. So that's really the way it's designed. It's to be modular. You read

20:14

the chapter that has a skill you wanna learn, copy paste the prompt to describe

20:18

that, and then you're off to the races. That's really how it's designed to be.

20:21

It's to kinda solve that problem and to make it easier for people to

20:25

actually learn chat tbt in a really, like,

20:28

very simple fashion. So with with 2 successful AI training programs, AI

20:36

freedom and fractional AIO, can you give us a

20:39

glimpse into what participants can learn and achieve from

20:43

using these courses? Sure. So with AI

20:46

freedom, which is becoming a new program, which is called

20:50

cyber staffing agency, it really teaches you how to build out your own business

20:54

where each different role is filled by different AI or different AI

20:58

version or different set of prompts. So it kind of creates, like, oh, this is

21:02

my Pinterest AI. So when I put this in a chat, you'd be becomes a

21:04

Pinterest expert. This is the prompt that turns you into a copywriting expert. This is

21:08

the prompt that turns into a podcast planning expert. So that way, you have, like,

21:11

these different employees. They can just do a job for you when you need it.

21:14

Right? You only need an account sometimes. You kind of can create your attitude as

21:17

a specialist. And that's really designed for someone who wants to work on their

21:21

own business. And that's designed for someone who maybe they wanna do coaching, which is

21:25

like, oh, I'll tell you a little bit how to do AI. That's as far

21:28

as they go. The other end of the market is fractional AI, which is someone

21:31

who's you know what? I wanna do services for small companies. I wanna go into

21:34

small company. I work there 2 hours a week. I have them set up all

21:38

their AI systems. I tell them what software to buy. Most

21:41

people would love a professional to sell them which just which

21:45

tools they should buy because it's hard. I spent last week

21:49

for Fraction AIO. I had to review 69 different pieces of

21:52

software. I was supposed to do, like, 3 or 4 more, and I just go,

21:55

I'm too I can't do anymore because so many tools

21:59

don't work. Don't work the way they said they would. Have a really have a

22:03

have a glitch in the tech. Have a sketchy problem with the checkout,

22:06

all these issues, or they just don't have an AI. They're faking it, and I

22:09

can my job is to catch that. So I caught a bunch of tools. I

22:12

was like, this tool is not using AI. It's using heuristic. It's using machine learning

22:16

or just faking it overall. And that's important for my to

22:20

teach my people. So it's really hard. Wouldn't you love if I just told you,

22:23

hey, there's a 100 AIs. I'll just tell you the 3 that work. That's what

22:25

everyone wants. Right? So there's this need for small businesses because every

22:29

business knows they need AI, but they don't know what they need, and they can't

22:32

tell good from bad AI. So I teach you how to become an

22:36

AI master, how to do every single process with SOPs, how to

22:39

write a blog post, how to do keyword research, how to plan a social media

22:43

campaign, how to do design a social media image, how to

22:46

design each part of the process, how to edit a video fast, how to edit

22:49

a podcast, has all these different categories. It just gives you all these skills. So

22:53

you can go to a company and kind of look at their processes and go,

22:55

oh, you don't need this software anymore. You can use this one. You know, this

22:58

software anymore. There's a free way of doing it. You don't need that AI software.

23:00

It's overpriced. It doesn't do what it says it's gonna do. All these things. There's

23:04

so many tools out there that are, like, AI writers right now, and all of

23:07

them are bad because they can't be good because every

23:11

single one of them is just a rapper for Chat GPT. Right?

23:14

So they're all charged more than Chat GPT, and they all do less

23:18

because it's Chat GPT, but with less features. What why would

23:22

anyone want that? So every time I see that, I see

23:25

an opportunity to teach people that these softwares are just kind of grabbing a part

23:29

of the market and not helping it very much. So why have the

23:33

a less powerful version for more money? It doesn't make sense. Usually, the more powerful

23:36

version is more expensive. So I really help you to figure out what are the

23:40

right tools for every different company and how it's to do a company. Hey. You

23:42

don't need an you don't need this. It doesn't fit your business model. Right? Like,

23:45

why do you need a software that helps you on LinkedIn if you guys don't

23:47

use LinkedIn marketing? So you don't need to invest in that. That's

23:51

really important because we're at a time where everyone knows they need AI. They're not

23:55

sure which they need. So I have no idea what it's supposed to cost, and

23:57

it can become very overwhelming. It's very easy to spend a lot of

24:01

money on AI tools. And the thing is if they're really expensive, they're probably not

24:04

the best tools. The most expensive tools tend to be the least effective tools right

24:08

now. It's a really interesting time. So your bill for AI

24:11

tech should be, like for a big company, it should be, like, $32 a month.

24:16

Like, all you need is Midjourney and ChatGibiti to do 99% of what I teach.

24:20

There's a few specialized tools that do help a little bit more, but in most

24:22

cases, they just help for convenience. They don't give you a better response than

24:26

chat. They just give you a faster response. Yeah. So, also, as as a, as

24:33

celebrity ghostwriter, what are some of the most memorable

24:37

projects you've worked on, and how does AI influence

24:41

your work in that field? Yeah.

24:45

One of the biggest things for that I've always dealt with is that when I

24:48

turn in the rough draft, I'm like, listen. I haven't added the grammar. There's no

24:51

spelling check because I'm not gonna spend time

24:55

fixing the grammar for chapters you're gonna cut out of the book. Right?

24:59

So I deliver something rough draft. Usually, the book changes about

25:03

30% between rough draft and final draft. So if I spend time editing it all,

25:06

cleaning it all up, or paying someone to do that, it's a waste of money

25:09

because I've done that before, and then they delete 3 of the chapters. Like, well,

25:12

I spent 12 hours editing that, and you just deleted it. So I always say,

25:16

here's the rough draft. It's rough. Now I can run the whole book through chat

25:20

and deliver a higher quality thing, and I don't have that I don't have to

25:22

explain that to people. Right? Because it just fixes it in a couple

25:26

of hours. So the kind of the ROI is there for me to

25:37

That allows me to help people a little bit more. And as far as, actually,

25:40

like, the most memorable moments, I mean, the thing the biggest

25:43

thing my job is, as a ghostwriter, is to tell people when

25:47

they're being boring or when something they wanna put in the book is gonna offend

25:51

people. Because sometimes people wanna put in something really bad,

25:54

and I've had clients just want biggest I never had is a client. He's like,

25:58

listen. I got a story I wanna put in the book. My dad is

26:02

in one hospital. Just thought he was gonna die. My mom was sick. She was

26:05

in a different hospital. They were separated from each other. It was a really tough

26:07

time, and I hurt my shoulder at the gym. And I was like,

26:12

yeah. That part about your shoulder makes you look real bad. Right? It's like

26:15

that you can't add a third thing in. It's like, but I was hurting too.

26:19

I was like, yeah. They're in the hospital. Right? Separated and married after 20 years.

26:22

And he was like, alright. I got another one. This is about the time I

26:26

left my fiance at the altar. And I was like, that's a villain

26:29

story. Right? That's the start of how you became Darth Vader, not how you

26:33

became Luke Skywalker. Like, you cannot leave someone at the

26:36

altar and be the hero of the story. Like, no matter

26:40

what happens next. You can leave someone at the altar and then go save 50

26:43

babies. You're still a bad guy who save babies. Like, it doesn't matter. It's

26:47

such a bad thing no matter how you spin it. Oh, no. I told her

26:51

the day before. It doesn't matter, man. There's no scenario, especially when you're the guy

26:54

canceling the wedding. There's no scenario

26:58

where unless she did something horrible first, which is not happening here, then you

27:02

can get out, but you and he was like, I gotta put that in the

27:05

book. I was like, man, you're people will hate you. I've had

27:09

that. I had another client who, she said she could tell the future, like, a little bit. And I was like,

27:17

don't put that in there because your phone is gonna be ringing. That's all people

27:20

in one sentence. I said, everyone's gonna be asking about that one sentence. Right? Like,

27:23

how would you not? The rest of the book is is it if you say

27:28

actually, I ran into someone the other day who said the same thing. Like, oh,

27:31

I have a little bit of intuition. And I I forget what I saw, like,

27:34

in their LinkedIn profile or something. Once you say that, that's what the

27:37

conversation is about. If you tell me, oh, I can a little bit

27:41

tell the future. And, like, 20% of women, I think it's something like a really

27:45

large percent of women think they can do that a little bit. It's amazing. It's

27:49

because there's not a lot of guys that say that. Like, guys won't you very

27:52

rarely meet a guy who goes, I could tell the future. And who says a

27:55

little bit? It's like, no. No. No. Either you could tell the future. You could

27:58

tell the future. Give me the lottery numbers for tomorrow. Right? Tell me what's gonna,

28:01

like, tell me something's gonna happen because that's a really just for

28:05

how we see the world, and this is just one of those differences. Like, we

28:08

see the world so differently, but I was like, if you say that, it could

28:11

be one I like to you, it's a throwaway sentence. I was, like, to most

28:13

people read that book. This is a book about someone who can see the future.

28:17

Now, you gotta prove it. As, like, because that's all I'm be asking and the

28:20

rest of book's not around that. Or sometimes, you'll put in things like, by

28:24

declines, like, on the cover of the book, it's gonna be all the people throughout

28:27

history, the religious heroes, Gandhi, Jesus, Buddha,

28:31

and Islam just bowing to me. I said, listen, man. People from

28:35

Islam, like, don't think that's cool. So you put that on the book cover of

28:38

the book, you're gonna have a situation. He was like, okay. I'll just wait till

28:41

it's a bestseller and then put that on the cover. I was like, man, people

28:44

really they already don't they don't like drawings of Mohammed. They'd especially picture Mohammed

28:48

bowing to you. It's gonna be, like, a real situation. Right? And if I think

28:51

it fortunately, he the book went bestseller, did really well, and he didn't do that.

28:55

Like, he didn't change it. But that can happen, is that sometimes people just have,

28:57

like, an idea. And it's my job to go, listen, that will make you look

29:01

bad. Sometimes people misinterpret it. So there's a sentence in one of my books where

29:04

I go, you know, at a lot of conferences, all the speakers go to a

29:08

room and do a little something naughty together, like, because they're

29:11

hanging out. And if you can be in that room, you can be involved with

29:14

all the deals. And someone's like, oh, the only way to succeed is to do

29:17

things really. I was like, that's not what I said. I just said you gotta

29:19

be in the room where they're hanging out. Like, that's a misinterpretation. Because I tell

29:22

an entire story about a guy who never partakes and really grew his business just

29:25

by being in the right place at the right time. But people hear what they

29:28

want to. That's one sentence in a book of 405 pages. And I've gotten a

29:32

bunch I had someone write a really long review just about that one sentence. And

29:35

I was like, you misinterpreted the sentence. So anytime

29:38

there's an opportunity for misinterpretation, it's hear. Anytime there's room for interpretation. So the biggest challenge I've had is

29:53

when it's not the rock star telling a story about all the cool stuff that's

29:57

happening. Like, that stuff is cool. It's whenever they accidentally put something that people

30:01

will can hear and hear, and it can sound, like,

30:05

offensive. Right? Sometimes something sounded really funny at the time, like, when me and my

30:09

friends in high college, man, we used to say some stuff I can never put

30:12

in a book. Right? People because it doesn't sound the same, and

30:16

it can sound really different. Even me and my wife me and my wife are

30:19

from 2 different races. I forget that all the time. But man, some of the

30:23

stuff that, like, we have these huge cultural differences. English is not our first language.

30:26

I didn't realize she was faking it for the 1st year we're together. She was

30:28

pretending she could speak English. I thought she was quiet. And here's what

30:32

happened when we were at the move. I didn't find out for a year. We

30:34

used to watch a movie together every day. And then we went to the theater

30:37

and saw Taken 3. I had to go to the bathroom. I came back and

30:39

I say, hey, what happened while I was gone? And when she told me her

30:42

answer, I was like, oh, she doesn't speak English. Doesn't the

30:46

movie she first of all, the movie she was describing was so much better than

30:50

the movie we're watching. I was like, first of all, I wanna be watching the

30:52

movie you're talking about because that sounds awesome. So I realized that's why she loved

30:56

watching movies with me because every movie she we saw, she thought something else was

30:59

happening. And it was always better. So for a long time, I'd always ask her,

31:03

hey. What just happened to that movie? And she would tell me the story. She's

31:06

like, oh, that was a love story between this guy and this woman. I was

31:09

like, those characters are brother and sister. Like, the story you

31:13

saw, so she used to have told different interpretations. Right? And so, people on

31:17

the outside can see it one way, whereas it's like, it's not

31:20

that, like, she was having a bad time. She was seeing better movies than me

31:24

because she always done part of it. Now, of course, she's totally fluent and it

31:27

was just it is what it is. Right? I was like, oh, we just don't

31:31

talk that much. We just hang out. But it's very easy for the outside

31:34

in for things that sound different or people see the world in a different way.

31:37

Like, she's got some strong opinions. And, like, you can't say in America, and it's

31:40

just, like, normal where she's from because it just is was it? Like, she grew

31:44

up where she grew up, it's so poor. You don't have time to have

31:48

opinions about a lot of stuff like when you're surviving. Like, she, like, ate,

31:52

like, while she would they capture wild animals and eat them all the time, which

31:56

she was, like, 56. Like, that's not how we grew up. Like, you not a

31:59

lot of people in America, like, eating a pigeon or, like, a stray dog when

32:03

they're, like, 5 or 6 years old. Right? Like, in its survival, so you don't

32:06

have a lot of thoughts about things that you have time. Like, she doesn't have

32:09

a lot of thoughts about vegetarians. She's, like, I don't know what that is. You

32:13

know, like, I don't have time. There's not enough vegetables that I gotta go find

32:16

something. I gotta dig something up. Like, she has a very

32:20

great strength of willpower, but it comes from a different place. Like,

32:24

a lot of people who grow up differently, like, they have time to think about

32:27

all these other things. She's like, some of the stuff people we talk people talk

32:30

about in movies and stuff. She's like, I don't know how they have time for

32:33

that. Like, she's, like, after school, you gotta go find your dinner.

32:36

Right? And when she says find your dinner, she means go find it. Like, you're

32:40

outside looking for something to eat and it's a complete different perspective. So you it

32:44

really reminds me of a different world. Like, you know, when I came home, I

32:47

was like, what am I gonna watch on TV? She's like, man, I told you

32:50

when I was a kid it was a stick. So it kind of

32:53

resets your perspective of the world. But a lot of times, when people

32:57

are telling a story, it can sound or be misinterpreted in a certain way.

33:01

And so sometimes, like, she thinks I tell her stories in a

33:04

way she's like, oh, people are just gonna think I'm, like, poor animal. No. People

33:08

are gonna think you're strong. Like, people are gonna think, like, the things that she

33:11

thinks are what make her, like, the worst. Like, the reason I'm with her, like,

33:15

her ability to endure her perspective on life, her strength,

33:18

that's the thing I like the most. Like, man, she's so strong that I know

33:22

that when things go bad, we can handle it because she's been through stuff that's

33:25

so tough. Like, that's it's interesting that the part of her that she's like, oh,

33:28

people are gonna think that's the worst, my man. People think that's the best. And

33:31

that's most cases. Right? Often we go, oh, this is my biggest weakness. Like, yeah,

33:34

that's what everyone likes about you. Like, your biggest weakness is the reason everyone admires

33:37

you. So sometimes all of those things are there. So when I'm working with

33:41

clients, sometimes they're like, this is my best story. And I go, Yeah, that's where

33:44

it's not going to the book. Like, I've had clients give me, like I

33:48

had a client. He gave me 18 hours of audio, and I'm like, I lose

33:51

15 seconds of it. I was like, rest of this is unusable.

33:55

And my job is really the most important thing for me is not to make

33:59

people look smart. Like, that's not ghost writing. Ghost writing is not making people look

34:02

smart. We don't like smart people. Right? Like, no one really likes smart

34:06

people and no one follows them. Like, if you watch CNN and you see an

34:08

interview with someone and that person then is on Fox News not going to follow

34:11

the interview. Right? You're gonna stay with the person you like, not the expert. We

34:14

don't swap between. That's why no one I don't think there's any crossover between any

34:17

news channel. Right? Whatever news channel you like, that's the one you like because you

34:20

like the anchor. Who's the personality, not the smartness. They don't get those

34:24

jobs because they're smart. They get those jobs because they're pretty. So you get locked

34:27

in whatever. And it's the same way with the

34:31

book. So my job is, like, not to make you look smart. It's just to

34:34

make you look, like, above moron. So as long as you're above that, like,

34:38

don't say anything that lets people know you're more. And that's what I have to

34:41

watch out for those landmines. You're all good because people go, okay. He's not an

34:44

idiot. He's I like him. I'll buy whatever he's selling. I'll buy his next book.

34:47

Whatever. That's really how people read nonfiction. Is they want the likability

34:51

more, and some people are very unlikable. So you have to

34:55

really work or the way they tell stories is, like,

34:59

really it comes across the wrong way, especially, like, if they're on the spectrum or

35:02

whatever. Like, they tell a story, like, it just sounds mean

35:06

or or bad. And so I I did I was working on a project one

35:09

time, and this guy, so rich. His dad gave him

35:13

$500,000,000 to start a company when he was in his twenties. And he that's a

35:17

tough one. That's tough to be relatable. Like, my dad, if you give me $500,000,000,

35:21

I don't think I would have started a company. I think I would have just

35:23

retired. And he he told this story. It was so funny. It was a lot

35:27

of people think my dad gave me money to start my first business. He was

35:30

he didn't. It was my second business because he'd done, like, a small business with

35:33

a buddy in college, right, that didn't work out. And that's very funny because now

35:36

it's like he's aware of it. If you can be self aware enough to

35:40

know, yeah, I know that everyone thinks I'm a daddy's boy

35:44

because of this, But I tried to start a company once and it didn't

35:48

work out. That's funny. Like, it's how else can you be relatable? Right? Because it's

35:51

like, that person does not know suffering, does not know struggle. He

35:55

does know the pressure by making $500,000,000 and better not lose it. Right? Like, there's

35:59

that pressure there, but not relatable. So when you can be

36:02

relatable. Right? Like, if you grew up rich and you never had any struggles, but,

36:06

like, I need to put in a story about the time, like, you got beat

36:09

up or the time people, like, really were rough on you,

36:12

then people go, okay. This person's rich, but at least he's punched in the mouth.

36:16

Right? Like, we all wanna read a story about a rich person getting punched in

36:18

the mouth. Whatever it is. Right? Or if you go really poor and really

36:22

dangerous, right? Then you have to have a story about, like, your family, right? We

36:25

wanna hear an element of vulnerability. So my job is

36:29

to find that part of you that's likable

36:33

and to know when I find it. And the other thing about me is that

36:36

I have a really short attention span. I get bored really fast, so I'm

36:40

interviewing the client, and I get soon as I start getting bored, I'm

36:43

like, we gotta change the subject. So there's no chance of me leaving boring stuff

36:47

in the book because I'm like, I already get zoned out. I'm like, yeah. We

36:49

can't keep that. It's too boring. It's a lot of

36:53

people think that what they're gonna write is their

36:57

biography, which is not what you're gonna write. Like, you can't no one reads biographies,

37:00

like, unless it's a Kardashian or someone's already famous or you get

37:04

caught doing something real bad, like, a serial killer or you're

37:08

turned out you were a spy. Spy. Like, I think they just caught someone in

37:10

the government. It turns out he was a spy. They found a bunch of gold

37:12

in his house. That's a biography people wanna read. Right? Like, if people find

37:16

gold in your house, you're like, wow. That's like a that's like a real dumb

37:20

spy decision. Like, hey, how do you wanna be paid? Something completely

37:23

unrealistic that no one would have in their house, right? Like, just

37:27

pay just pay me in, I don't know, truffles. So I have a house full

37:31

of truffles and when people search the house, I go, oh, no. I'm just a

37:33

fan of French food. Like, you have $17,000,000 in gold coins in your house, like,

37:36

that no one's ever heard about. And they got Russian writing on them. Like, that's

37:40

the kind of stuff that's, like, so crazy. That's a biography people read. But

37:44

most of the time, what we read is the story someone's personal story mixed in

37:47

with a lesson. Right? Like, so it's teaching me how to do something and then

37:50

their personal stories illustrate that. That's what people want. So I help people find

37:54

that balance of you can tell us you want to book you full stories about

37:57

yourself, but it always has to be there for a reason. Like, why are you

38:00

telling the story about your aunt? Why are you telling the story about high school?

38:02

It has to be there for a reason. And so it helps people to have

38:05

these guide rails to know when they're interesting and when

38:09

they're boring, especially when people are really successful. Like, if you're really successful or really

38:13

beautiful and you're boring, people won't tell you. Like, you

38:16

know, we've all been on a date with a woman who's so beautiful. She can

38:19

say just about anything. Would you go, wow. That's a great story. You're hilarious. And

38:22

you're inside your head going, that's the worst story I've ever heard. Right? Like, I

38:25

think this girl might be a monster. It's very

38:28

much that danger. Like, people that are

38:32

really wealthy, no one ever tells them the truth. It's very hard. That's

38:36

why I go out with wealthy people. They marry their high school girlfriend because you're

38:38

the only one that will treat them like a normal person. It is that element

38:41

of, oh, you knew me before I was famous. You're normal around me.

38:45

Right? You won't always just tell me yes to every one of my bad ideas.

38:49

Because sometimes that's why a lot of careers end that way. Right? Like, a

38:52

celebrity picks a movie, and their their managers, like, yeah. That sounds great. Whatever movie

38:55

you want. It's like a bad move, and it kinda messes up their career. All

38:59

that stuff matters. You wanna be around people that are gonna tell you the truth

39:02

even when you might get mad at them and you have a lot of power.

39:05

It's hard to find that. So it's like when a

39:08

Roman emperor would come home from winning a war, there'd be someone who stands next

39:11

to him and goes, you're still human. You're still human, dude. Right?

39:15

Especially because those guys got assassinated a lot. So that's a good reminder to have.

39:18

It's like, yeah, you won right now, but don't forget you're still human. These people

39:20

could turn against you. And it's a good to have that reminder. We don't do

39:23

that anymore. Right? And so sometimes people have,

39:27

like, some just just it's not that the stories are bad. It's usually

39:30

just they're so boring and they're so interesting. I had worked with someone

39:34

once who had written, like, 30 pages about a mixer in the

39:37

kitchen. And I was, like, I can't believe you got past 3 sentences

39:42

because that's a device that it spins, use it for making cookies.

39:46

What color is it? That's it. Like, why are you giving it a

39:50

whole story? And he was like, no. This would be the most interesting part of

39:53

the book. And I was like, I've got good and bad news for you. I

39:55

was like, good news is it's gonna be a certain part of the book because

39:59

I'm cutting it all out. Because it's got this has to go. Because it's

40:03

so that's the bad news. It's gotta go. The good news is once it's gone,

40:06

the book will be good. But the thing is the thing is very easy even

40:09

for myself. The what I think is the most interesting story about me is not

40:12

gonna be what you find the most interesting. So, like, the good thing about podcast

40:16

like this or live interviews, if you start yawning a bunch, I go, oh, change

40:19

this. I know to move on. Right? I can look for cues. But if I'm

40:22

just writing a book, there's no signs that a section is boring. So that's really

40:26

how you help people. Because a lot of people don't know how to tell the

40:30

stories in an interesting way. And sometimes, this is my this is one of my

40:33

favorite ones. This is my final favorite ones. Someone came to me and goes, listen.

40:36

I don't know if this is interesting. He goes, during the Vietnam War, I was

40:39

actually fighting in Cambodia as a spy, which which was illegal. There was

40:42

only 10 of us. We didn't we never admitted any spies were in Cambodia. He

40:46

said, I did that for 10 years, completely off the books,

40:49

No cover in Cambodia. And then when I finished that, my wife was

40:53

in the Russian ballet as a spy, and I was a spy in the Russian

40:56

embassy for 20 years representing America. Is that interesting?

41:00

I was like, do you not know what the word interesting means? I was like,

41:03

you literally just told me what's interesting you may have heard my entire life. And

41:07

I always know if someone says to me, hey. I think this is boring, but

41:10

maybe it's not. They're about to tell me something crazy. That was literally

41:14

the most interesting thing anyone said to me my entire life. And he was like,

41:17

I think no one would be interested in this because it's really boring. I was

41:19

like, I'm sorry. Did you say you were a super spy for how many years?

41:24

Undercover in the Russian ballet. That sounds not real. Right? And I met

41:28

the wife too. I talked to her on a phone call. I was like, guys, you guys are awesome. Your stories are amazing. Everyone wants to hear these. Right?

41:33

But they think that way. Another guy came to me. He goes, listen. I don't

41:36

know if this is interesting. He goes, one time, I jackknifed my truck. I'm flying

41:40

across the freeway. It's sparking, and I'm heading towards a gas station. He goes, is

41:43

that interesting? And I was like, that's the opening scene of Fast and the

41:46

Furious. That's very interesting. Like, it's never I've

41:50

never had someone say, I'm not sure if this is interesting, and then tell me

41:54

something boring. The more they think it's boring, the more crazy the story is.

41:58

Another person was like, yeah. So I don't know if this is a good way

42:00

to start a book, but, I'm in, you know, I'm supposed to do

42:04

parachuting. I'm in a single engine plane. The engine dies.

42:09

Is that interesting? I was like, what is hap what's happening?

42:12

So I've discovered that people have this if people think their story is really interesting,

42:16

it's usually not. People think their story is really boring, it's gonna be something

42:19

so crazy. Everyone, even if

42:23

you've never been skydiving, you could relate to a plane's engine dying. Right?

42:27

We all know that's scary. Like, you don't have to say much past that for

42:30

me or to be nervous. Right? And it's, like, it's not high enough for you

42:33

to jump. He goes, Anna, it wasn't high enough for me to jump out. I

42:36

had a parachute, but it wouldn't open in time if I jumped out. I'm like,

42:38

okay. Now you now you made it worse. Like, now I'm having, like, a little

42:42

bit of a hard situation because it's like my biggest fear is, like, I have

42:45

a parachute and it's not gonna work. I didn't know that was an

42:48

option. Right? And it's like, so the amazing that's my

42:52

favorite part of the job is when people tell me something absolutely

42:56

amazing, and it's a game changer because they

43:00

just don't realize. They, like, everyone has

43:03

a story, and some people think, oh, my story is not interesting. And then they

43:06

tell it, and it's, like, so

43:10

amazing. Like, one of my clients, he had me write a book

43:14

about his father, and he's, like, yeah. I don't know if this is true. My

43:16

father was, like, the 11th black person in the US army. And

43:20

I was, like, that's still pretty early. Right? Like, that's pretty early. Top 10,

43:23

top 11, whatever. And it was, like, an amazing story right when they did

43:27

desegregation. He grew up totally segregation.

43:31

He ended his life totally desegregation. Right? All these amazing

43:35

events. I was like, that's an amazing thing. Right? Like, to be at a time

43:38

that's, like, so outside of my understanding. That was a hard thing to ever write

43:41

because I don't know what that feels like. Right? I've never experienced segregation at all,

43:45

let alone from the other side of it. And so that was a really hard

43:48

book to write because it's about his dad and stuff. It's like, you gotta get

43:50

it right, but he loved it. Right? I found pictures of his dad he's never

43:54

seen before. I found I found the parents' marriage announcement in the newspaper. All sorts

43:58

of cool things he'd never seen before because I'm gonna research. I was like, this

44:01

is a really interesting story. And it was really cool to

44:04

see that whenever someone like I said,

44:08

whenever someone says, I don't know if this is interesting, but it's always about to

44:12

be I get so excited because it's always something good.

44:16

Alright. So one of the things that I've been

44:20

doing this past year is affiliate marketing.

44:26

What are some of the essential tips for finding success

44:30

and building a lucrative partnership in affiliate marketing?

44:35

What a lot of people are tempted to do is represent 100 of

44:38

products, and you just say everything you use, done

44:42

by every tool you use. That's really hard because you're always

44:46

talking about something new. You're always talking about something different, and

44:49

each product, you have a small relationship with, like, you don't really matter that much

44:52

to them. But maybe you generate 1 or 2 sales for a product a year,

44:56

and you have this small relationship with each of them, which is

45:00

fine, but it means that you're never gonna make the big money. The really big

45:03

opportunities when you find your flagship offer. Right? The thing that you talk about generates

45:07

sales. There are certain things that I just have sold hundreds of units of, right,

45:10

over the years. They're like, okay. That's what I'm gonna talk about the most. I'm

45:13

gonna write more blog posts about this one thing. And then you kinda become an

45:16

expert on that one thing, whatever it is. So it's more important

45:20

to find your unicorn. So when I talk about this,

45:24

I'm talking about the product that's, like, the one you're gonna ride that's gonna represent

45:27

80% of your affiliate income. And a lot of people

45:32

don't know what to look for. Like, it used to be. This isn't anymore because

45:35

they change your field program. People come in all time, like, oh, I wanna just

45:37

represent Canva. I was like, don't you have to sell, like, a thou 1,000 Canvas

45:40

to make $1,000? Because you get people to sign up for Canva, you don't get

45:44

paid. It's only when they switch to the pro plan you get paid. And you

45:47

have to have so many people do it. And now they don't even let you be now to be in their program, they've added a bunch of rules. I'm not

45:51

in their affiliate program anymore because it's not worth it to me. Like, you have

45:53

to publish a vid a certain number of videos every month reviewing and demonstrating Canva

45:57

techniques. I'm like, oh my gosh. It's gotta be your full time job. So for

46:00

the people that are big Canva reps, it's great. For the people that are medium,

46:02

it's just not worth the time. And that's the thing is that I look at

46:06

how many I always look at how many units do I have to sell and

46:08

make $1,000. And some products, it's like, I gotta

46:12

sell 77 of these, whereas it's just as hard for me to sell a product

46:15

that costs $2,000 as it costs $20. So why would I sell a

46:19

product that costs $20? It's the same amount of effort. Right? It's like, hey.

46:23

Do you wanna you got 2 jobs. Job a, you work 20 40 hours a

46:25

week to make $100,000. Job b, you you work 40 hours a week, you make

46:29

$20,000 a year. Why would you take job b? So a lot of

46:33

people have some really beliefs. They go, oh, I don't wanna sell

46:36

expensive things. People don't wanna spend money. Like, time is tough, and I get that.

46:40

But here's the thing. There's certain

46:44

products when it drops a little, so our price people don't trust it. Like, if

46:47

I said to you, I got a Ferrari. It's $47. Like, something must be

46:51

wrong with that Ferrari. We talk about matchbox car. You think it's a trick. And

46:55

this is a mistake a lot of products make because when they price too low.

46:57

So if you promote a lot of stuff that's really cheap, people started to think,

47:01

oh, just nothing you sell works. Like, I see all these products. They're, like, I'll

47:04

teach Chevy a millionaire. $7. I'm like, okay. There's something wrong here. Is there

47:07

you had a millionaire? It's gonna be worth more than $7. Right? It's

47:11

gonna be worth them. So if you price too low, it kind of

47:15

affects the way people perceive you, and it just makes it harder to make

47:18

that sale. Like, you think you're doing something right. And there are certain places where,

47:21

yeah, people want low ticket. Right? People expect, like, no one expects an iPhone game

47:25

to cost a $175. Right? But it's

47:29

we get caught up so often in kind of that. So

47:32

the first thing is kinda choosing the right thing to promote, something that gives you

47:35

a high commission. Right? Amazon is the worst thing to promote as an affiliate because

47:39

physical products pay the lowest. There's products on Amazon that pay 0%.

47:43

Like, if you sell and someone goes and buys a bunch of wine, you get

47:45

nothing. You get 0% of that. And I'm used to

47:49

programs that pay 50 to 75%. So if I generate sales over

47:53

2,000, I get 1,000. If I sell sales over 3,000, I get

47:57

1500. So I think about the percentage of

48:01

the dollar my customer spends. Like, someone came to recently with, hey. Listen. I got

48:04

a thing. It's $7,000 but I'll pay you $1,000. You'll make a

48:08

$1,000 for each sale. I was like, yeah, but I would rather just sell it

48:10

to that same person. Three things each cost $2,000. Now, I'm getting paid. They

48:14

spend less than I make $2,000. So I always look at that ratio

48:18

of how much money I get because when I started out, I thought the product

48:21

was the value. The value is the customer. Bringing the customer is so valuable. I

48:25

want half because I know you're gonna sell other stuff to them

48:28

down the line, so I'm bringing you some real magic. So as an

48:32

affiliate, the first thing is you wanna look for

48:35

products that, like, are good. Not too many things, and you want things that, like,

48:38

make a lot of money. And the other thing is that whenever you're promoting, always

48:42

ask for more money. Just say, hey. Listen. You think you can give me a

48:44

commission bump? And you'd be amazed how people go, sure. We'll give you an extra

48:48

10% just because you asked. Even really big companies. And I

48:52

learned this from my friend, Joe. He was, like, yeah. I just ask everyone. He's,

48:54

like, worst thing they say is, no. I'm at the commission. They turned that. And

48:57

you'll be surprised how many people, like, don't even think about it. They just bump

49:00

you because it's just part of their system to have that ability in

49:04

their end. You can get a 10%. So let's say you're

49:08

getting paid 50%. Now you get bumped to 60%. That's actually a 20% increase in

49:12

your income. You can't go to your boss and say, hey. Can I get a

49:15

20% raise? Like, no way. Whereas, you can get it as an affiliate.

49:18

And the other the big opportunity and the big mistake

49:22

is that a lot of people when they're starting out, they create their own product,

49:24

and they buy they get traffic. Right? Maybe it's from Pinterest. Maybe it's from Facebook

49:27

ad. It doesn't matter. And then they're not making any sales. You don't know Is

49:31

the problem the traffic is bad, or is the problem the funnel's bad? Right? Is

49:34

it from the sales page? I don't know because it could be either one. It

49:37

could be chicken and the egg. But if you take traffic and send us an

49:40

affiliate to an offer that's already working and doesn't make sales, then you have the

49:42

problems of traffic. And once it's working and you're making sales, then you go, oh,

49:45

I can take this traffic and I put it in my own offer that sells

49:48

something similar, and it should work because I know the traffic is working.

49:52

That's how you optimize is by testing things separately. Multivariate

49:56

testing, we test different things at the same time is is mathematically

50:00

impossible. Like, if you have a sales page, you got me to test the price,

50:02

the color, the headline, and stuff like that all the same time. You don't need

50:06

4 times more traffic. You need 16 times more traffic. Because you're

50:10

squaring and squaring and squaring. It gets crazy. So

50:14

testing one element at a time is really the key to success. So affiliate marketing

50:17

is absolutely, I believe, a step on the path to freedom even if long term

50:21

you wanna sell your own stuff. Alright.

50:24

So it's a final question. So what's what's your what's

50:28

your vision for the future of AI in the online business landscape?

50:32

How can entrepreneurs stay ahead of the curve in

50:36

utilizing these technologies? Yeah.

50:39

I think that there's gonna be 2 types of entrepreneurs in 2 years. Those who've

50:43

learned to use use ChatTBT and those who don't have a business anymore.

50:47

I don't think AI is optional. I think we're in a period right now where

50:50

it seems like that, and a lot of people who keep their head in the

50:53

sand are gonna get devastated. So it's gonna be good for people like us.

50:57

Every time there's a really big shock to the market

51:01

and a lot of people either have to adapt or go out of business, a

51:04

lot of people lose their customer. I go, I'm just gonna take their customers. Like,

51:06

that's fine. They don't wanna learn how to use this technology. No problem. I'll do

51:09

it. I'll take their customers. And I've seen this happen before over my

51:13

career a few times where a lot of people just disappear from market. So for

51:16

a while, there were a lot of people that were doing recipe books on Amazon.

51:20

But with a recipe book, you need to have pictures of recipes. They're using stolen

51:23

pictures. They couldn't how else could you get it? They all got caught. Their book

51:26

got taken down. A lot of them just go, I guess, I'm out of business.

51:29

I'll go find a job now. Instead of thinking, okay. Is there a way to

51:32

ethically get pictures of your recipes? Like, is there another way to do this besides

51:36

and the people who figured that out stayed in business. Right? So not everyone lost

51:39

just 90%. So the people who stayed end up with a larger market share. So

51:43

I think the same thing's happening now. So first thing is to realize that it's

51:46

not optional. That if you don't do something, someone's gonna steal your customers, someone's gonna

51:48

steal your income. They just can take it because that's the way it is. Everyone's

51:51

mercenary. The second thing is that you

51:56

have to try everything and experiment and figure out what's

52:00

working. If you don't be afraid of an AI thinking you're dumb, like, just let

52:02

go of that fear because it's just doesn't matter. The AI doesn't have that type

52:05

of opinion, doesn't think that well. It's not designed that

52:09

way to judge you. So know that's gonna happen. Just release that. And

52:12

so what if it thinks you're dumb? Just on the path to success. I don't

52:16

care. It thinks I'm dumb, but I'm making 1,000,000 of dollars because my business is

52:19

exploding because I figure out how to use it. But so what if it thinks

52:21

you're dumb? Like, you're successful. So you have to really take

52:25

this approach of, I'm gonna learn to use these tools. It's gonna be part of

52:28

my business. I'm gonna try every different tool. Not every tool works for every person.

52:32

Like, a big part of what I do in my training program, like, look, this

52:34

program works for this type of company. So there's certain software, right,

52:38

that's really useful for a very small number of people.

52:42

Like, well, I really like for AI software. It does one thing, but it does

52:45

it really well. My experience is anytime I'll give you an example. Any

52:49

anytime there's a software that has an image generator

52:52

as well. They're like, hey. What we do is we help you design social media

52:55

posts and plan your social media strategy, and we generate the image. You have to

52:59

write the blog post and we generate the image. Those image generators are always

53:03

so terrible. You're getting, like, you're gonna get

53:06

if you're lucky, it's just a monster with 3 legs. Right? That's the best you

53:10

can hope for. But most of the time, it's just really boring. Like, there's some

53:14

really, really bad art generation. It looks like 19 seventies or 19 nineties clip

53:18

art, like, just absolutely awful. So it's

53:21

easy to get distracted because there are so many

53:25

tools out there and think, oh my gosh, there's so many actuals. There's really like

53:29

20 or 30 AI tools that actually work well. There's a small number of them

53:32

that work well. Most of them are distractions or pretend they're AIs. And

53:36

once you start to sift through and realize, okay, I just need something core. And

53:40

what you can start with is just you need a text generator and an art

53:43

generator. So you either need Perplexity AI or

53:47

Claude 2 or Chad gbt pro. Each Each of those is

53:50

$20 a month. You just pick which one you want, and you now have that

53:54

covered. Second thing is you need an art generator, image generator. And what

53:58

you need is either DALL E 3, which is free right now,

54:02

but maybe won't stay free. I don't know. Or Midjourney or

54:05

Leonardo. Everything else that does image generation is not as

54:09

good. So you're just wasting your time, and you don't have to.

54:13

And Midjourney is not expensive. It's $12 a month. So I pay for Midjourney,

54:17

chat GPT. Do I you I had to sign up for a bunch of other

54:21

tools recently because I shoot demo videos and I have to review the

54:24

software. And I was like, each time, I was like, man, this is killing me.

54:28

Like, just these all these bills, but I gotta test a tool from them to

54:31

talk about it. Like, I've bought in some tools that are like, 50, $60 a

54:34

month that just do one thing. I was like, if it does it really well,

54:37

it's worth it. Right? But I'm gonna really grind during that 7 day trial to

54:41

really give it a test because that stuff can add up. Not every

54:45

company needs that. Like, not everyone needs to be active on LinkedIn. Not everyone needs

54:48

to be active on Twitter. I don't know anyone who you every once in a

54:52

while, I meet someone who, like, claims they use Twitter. And I'm like, really? Because

54:55

I've always thought Twitter is just bots talking to each other and then, like, dummy

54:58

reporters treating tweets like they're news. Like, some someone writes

55:02

something on the wall of a bathroom. That's not news. So it's, like, really crazy.

55:05

Like, look at this post from an anonymous person, Right? Like, I was, like, is

55:09

that news? It's just like I said stuff online that I don't think that should

55:12

be on the news. So it's very interesting to me. That's my perspective. And maybe

55:15

I'm wrong. And there's a secret group of people that really use Twitter a lot.

55:17

But I've never met them. Like, you just don't meet people in real life that

55:21

use MySpace. Right? You don't meet someone who's, like, what's your favorite social network? It's

55:25

MySpace. It's Mastodon. It's True Social. It's Twitter. Like, you just don't meet that.

55:29

And I mean, also, like, it's the same thing. Most people won't admit they like

55:32

Facebook anymore. So, really, it's

55:36

the opportunity is that most people don't think it's serious. A lot of people think

55:39

it's a fad, and that's your chance now to learn during the optional phase

55:43

before it becomes mandatory because there's a whole generation of people coming up who are

55:48

never gonna experience a world without AI. My kids cannot understand a non

55:51

touchscreen. That they've always had touchscreen. You know,

55:55

they're used to their tablets. Their tablets were $50 a tablet and they have a

55:58

touchscreen on. That's crazy. I remember when the first touchscreen was,

56:02

like, $5,000 and you could just never you could never have

56:05

something like that. Like, it was probably terrible. So all of these

56:09

kind of phases, things become ubiquitous. Right? It goes

56:13

from who can afford a graphing calculator to everyone can afford a graphing calculator. It

56:16

goes from who can afford spreadsheets to everyone can have spreadsheet for free with Google

56:20

Sheets. Technology goes through those phases. I remember when

56:23

a DVD player was, like, $2,000. And now you can get a

56:27

DVD player for, like, $7 at the store. Like, because it's,

56:31

like, such a craziness. Like, this thing's got a laser inside of

56:34

it. And then Blu ray players are the same thing. So every technology, eventually,

56:38

the price just gets so low because the

56:42

technology is replacing it. Right? It was 8 track, then had tapes, then it was

56:45

CDs, then it was laserdiscs for a while. Most people, like, what's

56:49

a laserdisc? Like, it's like a CD. It's like a record for a

56:52

movie, and you have to flip it over in the middle of the movie. Yeah.

56:55

And they were huge. Yeah. It doesn't look any

56:59

easy. Oh, yeah. It's just and it's very risky. It's very easy to scratch it,

57:02

and your movie's ruined. Like, an idea that didn't work. So

57:06

all of these technologies eventually kind of become very, very

57:09

affordable. The same thing's happening with AI. Like, AI, a

57:13

lot of people think within a year, it's gonna be in your watch. Even if

57:16

you're offline, it's still gonna have the AI in there because it's gonna get smaller

57:20

and leaner and more efficient. So that's the future. Like, I saw these

57:23

guys published a white paper that said, no open source AI will ever beat

57:27

chat gpt. 2 weeks later, an open source AI beat chat

57:31

gpt. Like, those guys had to be so embarrassed. They said never, and it happened

57:34

14 days later. Like, that's the worst thing that can happen. Like, this volcano will

57:38

never erupt as the lava starts to come out. So free,

57:42

homemade, open source, anyone can use it completely free. AIs are catching up

57:46

with the AIs that are costing 1,000,000 of dollars. And it's very

57:50

possible that that's the future, that open source there's some

57:53

amazing open source things out there. I don't know why people build open source stuff.

57:56

It's just I have no idea why they do. They just have this passion, make

57:59

the world a better place, and there's a competition. Every

58:03

single day, a new better open source AI comes out literally 7 days a

58:07

week. So the future is so bright. The future is there where

58:11

everyone's gonna have access to technologies. They're not technologically gated by price or gated

58:14

by big companies because it's too much out there. They can't make if they

58:18

made ChatGib expensive, then the open source AI would just take over the market.

58:22

People like, Oh, I could pay $99 a month for ChatGib or have a free

58:25

AI that could do 90% of what Chatgpi do or 95%.

58:29

Why would I pay for that extra 5%? Right? It starts to become

58:34

not worth it. So that's why they're priced so low. So I think that

58:37

for someone who's thinking about, should I get into this stuff? You don't really have

58:40

a choice. You don't have to do anything overwhelming. Just start with an AI text

58:43

generator and image generator. That's enough to do

58:47

99% of what you do every day, and it's gonna save you so much time.

58:52

Oh, man. This has been a wonderful conversation.

58:57

Now is the time where you it's it's coming up to the end of the

59:00

show. Now is the time where you get the solo screen, you

59:04

get the plug away, and let everybody know where they can find you, where they

59:07

can get the book, everything. Sure. You can find my book at Amazon. It's

59:11

Chat TV Profits by Jonathan Green. And you can find everything I teach about

59:14

AI, all my courses, my books, my training, what book is coming up next. I'm

59:17

working on chat QB profits for social media atservenomaster.com/ai.

59:23

If you just search for serve no master in Google, every single result is

59:27

me. Awesome, man. Awesome. Thank you so much for

59:30

being on the show, man. I greatly appreciate you being here. Thank you for having

59:34

me. I had a good time. Oh, yeah. You you you are

59:38

a fast cook of knowledge. Yeah. Like, this is why I was looking forward to

59:42

it because I this is something that, I I'm really into

59:45

this AI and learning about AI. I'm still learning so much. So

59:49

Awesome. I love it. Be being able to have this conversation and and listen to

59:53

you speak and and and pick some things up here and there. I'm excited for

59:57

for what I'm gonna start working on So Awesome. I'm excited for

1:00:00

that. But, thank you, man. But don't leave just yet. Let me close out the

1:00:04

show. Me and you chat a little bit off the air. And then,

1:00:08

but, but thank you once again. It was a wonderful show. I I greatly appreciate

1:00:11

you being here. Alright. So now it is time to for shout outs.

1:00:19

Shout out to my RealWise fan, Papi j, Brandy j. Love you

1:00:22

guys. Big shout out to my man, Dan Lovely Lovely

1:00:26

who came through and, and left a comment. Thank you,

1:00:30

Dan. Big shout out to, Ben Sotherth the 3rd from the BS 3 network

1:00:34

for stopping by. We air on the BS 3 network

1:00:37

every Monday, Tuesday, Wednesday from 5 PM to

1:00:41

6 PM Eastern Standard Time, 4 PM

1:00:45

Central Standard Time. Big shout out to

1:00:49

my to the boss lady. Love you and appreciate you, baby. A big

1:00:53

shout out to the guest to our guest, Jonathan Green, for coming through and really

1:00:56

dropping some knowledge on on AI.

1:00:59

And as always oh, well, this this actually

1:01:03

episode is dedicated to my aunt who passed away this this past Saturday from cancer.

1:01:08

She's she was a very special woman. She was a big part of my life.

1:01:13

But it it it we we

1:01:16

kinda expected it to happen, but this is dedicated to my aunt

1:01:20

Anna. This episode that he hit, it's Anna Altero. Love you, Tia,

1:01:24

and, you're gonna be missed greatly. And as always, a big,

1:01:27

big shout to all the essential workers out there. God bless y'all. Be safe.