Episode Transcript
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0:01
Welcome to Stuff you Should Know from
0:03
house stuff Works dot com.
0:11
Hey, welcome to the podcast. I'm Josh
0:13
Clark with Charles W. Chuck Bryant,
0:16
Jerry, Jerome Rolling, and
0:19
Frank the Chair. Oh Frank,
0:22
he's been here the whole time. He just keeps quiet mostly
0:24
mostly. Yeah. I don't have my hat on today
0:26
though, so I know what
0:28
gives I don't know. You know,
0:30
I'm growing the hair out, so I thought i'd just let it flow.
0:33
I noticed it looks good. Why
0:37
are you growing it out? I don't know.
0:39
It just sort of started happening. Then I was
0:41
like, my brother's got good hair, is
0:44
longer. Yeah, I'm always trying to be more
0:46
like him. Plus
0:49
I can't have a butt cut with short hair. Yeah.
0:51
Plus I mean I've had the same short,
0:53
spiky hair for like fifteen years.
0:56
Time to mix it up, I know, man. When I started
0:58
growing my note, I was like, what am I doing? What's
1:01
with this? Cube? All? Crap? I'm so tired
1:03
of all this. Let me just see what
1:05
what it looks like, you know, with a what's
1:08
that quarterback's name? Joe
1:11
Eisman No, no,
1:15
Terry Bradshaw, No, you
1:17
know the one Randall Cunningham. No,
1:20
tom Brady, tom Brady, despite
1:23
your harassment, I still figured it out. What
1:26
about tom Brady? He want his hair? I
1:28
have his hair, buddy, I don't know
1:30
about that. I do me
1:33
and tom Brady? Now, uh
1:36
chuck. Yes, did you grow
1:38
up on TV dinners at all? No?
1:41
Really no. My mom
1:44
is was and is a great cook, so
1:46
she wouldn't have that. I see, I see.
1:49
Wow, Well I did. I
1:51
grew up on TV dinners, and usually when
1:54
a TV dinner appeared,
1:56
Seriously, you did miss out. They were pretty amazing
1:59
when you're like six, seven years old. I've
2:01
had them when you were six
2:03
or seven. No, I had them like in
2:05
college. Okay, so so okay,
2:08
so you understand the magic of a TV dinner,
2:10
right, sure? Alright? Imagine
2:12
that as like a six year old. It
2:15
was magical. All of your foods in like
2:17
a different little compartment, Brownie just
2:19
staring at you, waiting like just just wait,
2:21
just wait, buddy. Um
2:24
when you're six, it's just even better. And when I
2:26
was six, if I would get a TV dinner,
2:28
it meant that my parents were like going to
2:30
do something right, they were going to play bridge or
2:32
something like that. So it was like a special
2:35
night, like I probably exactly,
2:38
I'd probably get to stay up late, or
2:41
there'd be some babysitter or whatever.
2:44
Um, it was always just kind of a special
2:46
thing when TV dinners made an
2:48
appearance. My parents never did anything
2:50
together. They
2:52
never like, they never played cards or no.
2:54
Man, I rarely had babysitters.
2:58
I really I don't remember having baby sitters. There
3:01
was always one of them there. Yeah,
3:04
maybe they didn't trust you, they
3:07
didn't like each other. They
3:11
may have really enjoyed key parties well plus
3:13
yeah you never know, Um I had
3:15
Uh. I have a sister that's
3:17
six years older though, so Yeah.
3:22
But they still didn't do a lot of I think I remember.
3:24
I can literally just think of a few times. They like went to
3:27
an Olivia Newton John concert once. Uh,
3:31
they've got a pretty good track record so far, and my
3:33
mom went and saw Elvis, but not with
3:35
my dad. Wow. On
3:38
that last tour two man, the
3:41
uh, I think they call that the jumpsuit
3:43
Integrity Tour. They hold
3:45
on, let me catch my breath.
3:48
Yeah,
3:50
they didn't put
3:53
an undignified ending. Yeah they
3:55
didn't. They didn't do much stuff together, so I didn't
3:57
get a lot of TV dinners. I didn't get a lot of
3:59
Hey, there's just throw it in and warm it
4:01
up. My mom was kind of yeah, always
4:04
cooking for us. Yeah, yeah, no, my mom
4:06
cooked a lot too. But now that I'm older and
4:08
look back, I'm like us pretty
4:10
convenient meal. Like you know, she
4:13
was an e R nurse for PiZZ sake, weird
4:15
hours and stuff. Um, but
4:18
she was a great mom. She raised me very well, as
4:20
everybody knows. It's
4:22
a well known fact. So with
4:25
TV dinners in particular, though, I have a certain amount
4:27
of nostalgia forum, but apparently
4:30
like America as a whole has
4:32
a bit of nostalgia for TV dinners.
4:34
There's a TV dinner in the Smithsonian,
4:37
for peze sake, and that's like America's
4:39
greatest repository of nostalgia for
4:42
you know. Yeah,
4:45
So I think we should take people on a delightful tour
4:47
of the history of this wonder of
4:49
TV dinners. You
4:52
sound like you're I'm not so
4:54
sure. No, no, no, I am sure. I was just joking
4:56
around, trying to set it up as some you know, magical
4:59
experien everyone's about to have, But
5:02
I feel like that's ingrained in it. So
5:04
as the story goes, uh,
5:07
Swanson ce A Swanson and Sons was
5:10
and is a leader in the
5:12
frozen food industry, and
5:14
um, whether or not this is legend,
5:17
who knows, but it's a great story. Was
5:19
that uh one Thanksgiving
5:22
they had too much
5:24
turkey on their hands
5:26
post Thanksgiving to the
5:28
tune of something like two fifty tons
5:30
of turkey that they didn't sell they which
5:33
is so sad, you know,
5:36
yeah for those Uh
5:40
yeah, like we so wanted to give our life as
5:42
a meal. Now
5:45
we're just on a train. Well, yeah, that's
5:47
what they did. So the story goes, they had about they
5:49
loaded it, they couldn't store it. They didn't none of room
5:52
and no freezer room to
5:54
store all this turkey. So they put it on
5:56
a frozen train
5:59
or a refriger rated train car as
6:01
a polar express it's called in the industry.
6:03
And the trick to this thing is is in
6:06
order for that train to stay refrigerator, it's gotta
6:08
keep moving. And so
6:10
they basically we're just running this turkey all
6:12
over the country to keep it frozen
6:15
and cold. Right, It's like
6:17
that one movie UM set
6:19
in the future with Tilda Switten
6:22
where like the train never stops
6:24
societies on the train. Yeah,
6:26
that's like that, but with frozen turkeys.
6:28
That's a good movie. So it's like
6:31
that cross between that and Speed.
6:33
Yes, like so if the train ever stops,
6:36
it's gonna lose refrigeration, the
6:38
losers refrigeration, the turkeys all go bad.
6:40
So there's this remember that Simpsons which
6:43
one when Homer is trying to describe or
6:46
think of the name of the movie Speed. He's
6:49
like, it's about a about a bus
6:51
if it's speed goes down and it can't
6:53
speed up. And he says it like that many
6:55
times, and he goes, I think it's called
6:58
the bus that wouldn't slow down or
7:00
that couldn't slow down. Yeah, I remember
7:02
that one very funny line. Um,
7:05
but this is real life, Chuck. This
7:07
wasn't a cartoon or a joke. Half
7:10
a million pounds of turkey on a train and
7:13
if if it's topped it would
7:15
spoil. No,
7:18
the idea that this actually happened,
7:22
it's so insane to me. So apparently
7:24
the Swanson brothers Clark and um,
7:28
what was the other brothers, Gilbert Gilbert.
7:30
I wanted to say Clark and Gable, but
7:33
Clark from Gilbert Swanson said all
7:35
right, employees, we need you to
7:37
put your heads together and come up with an idea.
7:40
So they had, again this is
7:42
the legend, they had an employee contest
7:44
where, um, whoever
7:47
could come up with what to do
7:49
with all this turkey I guess
7:51
would just be the employee of the month or
7:53
something like that. Um. And all
7:55
the while this contest is going on in the
7:57
Swanson company, there's a training
7:59
out there are in the United States of America,
8:02
just circling endlessly because
8:05
it can't stop or else the turkeys will
8:07
go bad until this Winton wins.
8:10
Yeah. Yeah. So there was a salesman named
8:12
Jerry Thomas g E r
8:15
R Y, not like our own
8:18
j E R I right, which
8:20
no one ever gets. Right, Um,
8:23
this is the party I don't get. He traveled from Nebraska
8:27
to Pittsburgh
8:29
to where Pan American Airways
8:31
had their kitchens because
8:33
they were testing uh single compartment
8:36
uh foil tray meals
8:39
that they would serve to people. And I guess he couldn't
8:42
envision what that might look like unless
8:44
he went there in person, right and steal
8:47
one. Well yeah, so that
8:49
yeah, and it was a single compartment
8:51
right, So basically it was just a trade that you put
8:55
a bunch of food on. There were like different
8:57
compartments in the trade, and he's like, I gotta
8:59
get my hands on one of the right. This is innovation.
9:02
Yeah, I don't understand that either, which is why his
9:04
story smells a little fishy to me. Um.
9:07
But this, this guy, Jerry Thomas,
9:10
is the He's he's known
9:12
as the inventor
9:14
basically of the TV dinner. Right. So
9:17
he comes back to the Swanson brothers and says,
9:20
I got it. I've I've driven from
9:22
Pittsburgh back home, uh
9:24
to wherever the Swanson company is located?
9:27
Where am I? He famously said, Um,
9:30
And he said, and I've added
9:33
two more compartments
9:35
into this trade. So now it's a three compartment trade.
9:37
And I through two lines and
9:40
then I know what to do with the
9:42
turkey. Now we're gonna basically sell
9:44
it as a frozen Thanksgiving dinner. And
9:47
they said your employee of the month, Jerry.
9:49
Yeah. They say, look, you got your your potatoes
9:51
and gravy here, you get your peas here, you
9:53
got your turkey here. None of it touches each
9:56
other. I'm a genius. I'm
9:58
Jerry Thomas. So this
10:01
coalesced with the another
10:03
uh craze, which
10:05
was television, and in
10:08
nineteen fifty three there were
10:10
thirty three million households with televisions,
10:13
and um, it was really I
10:15
mean, there have been other people that
10:17
had been doing this before. Quaker State Foods
10:20
UH in nineteen forty nine had
10:23
something in the supermarket of frozen meal called
10:26
under Geez the most
10:29
the most one of the I don't want to say the
10:31
most one of the most offensive brand names
10:33
ever. Yeah, the one eyed Eskimo label.
10:37
Um, yeah, that's that's
10:39
terrible. So they were stelling those in supermarkets.
10:41
And then in previous to that, even UH
10:45
the Strato plates
10:48
from Maxim were being served on airplanes,
10:50
but not as a retail food, so
10:53
it had been done before. So the creation of the
10:55
TV dinner well wait, don't don't don't
10:57
leave out Jack Fisher, who Jack?
11:00
Sure? Oh all right? What was that one called
11:02
frigid dinners? Yes, but they're
11:04
the most depressing meal ever because
11:06
they were served in bars. Yeah, they're serving
11:08
in a bar, so you didn't have to leave
11:11
to go home to eat dinner. You could just stay
11:13
and keep drinking. Oh man. There were some
11:15
bars in l A and Los Felis when I lived
11:17
there that around
11:19
two am, the Tomali
11:22
guy would come around, So okay,
11:24
that's different. Oh dude. It was the best. They
11:26
were legit handmade to Molly's and at
11:29
one was the perfect time
11:31
to be dropping into the drawing room,
11:33
you know. Anyway,
11:36
the creation of the TV dinner was not so much
11:38
that it was a brand new thing, but it was. It
11:41
was a marketing success
11:44
story because the TV they
11:46
thought, if we can build a sing around the television,
11:49
then we've got something in our hands. That
11:51
was the key the TV
11:53
making it a TV dinner, right, because all of a sudden
11:56
it was like, hey, everybody loves TV.
11:59
Plus, this is something I didn't realize.
12:01
It added a certain amount of like cashe
12:04
to the TV dinner because
12:07
if you had a TV dinner, it meant
12:09
that you had a TV. And if you
12:11
had a TV, you were probably upper middle
12:13
class at the time, right,
12:15
So the idea of having a TV
12:18
or a dinner to go with your TV
12:21
really appealed to Americans,
12:23
And even to this day it was such
12:25
a great marketing coup.
12:28
I guess that um people
12:31
still call these and like almost any frozen
12:33
entree or frozen meal, a TV dinner,
12:36
even though it was nineteen six two
12:38
when Swanson stopped calling their products
12:41
that they still made the products, they just stopped calling
12:43
them TV dinners. Every everybody else
12:45
kept calling them TV dinner. You were eating these in
12:47
the eighties, like twenty years after they
12:49
that brand went away, still calling the TV
12:52
dinners and eating them on TV
12:54
trades. This is another thing you pissed out on,
12:56
Chuck did you have? So
12:59
that was the whole the whole point of a TV tray
13:01
was it was a foldable individual
13:04
table that you would
13:06
open up in front of yourself and
13:08
eat your TV dinner on while you're sitting
13:10
on the couch, so you could watch TV most
13:12
efficiently while you were eating dinner.
13:15
And now they call that the coffee table. You just stoop
13:17
over a little bit, right, or the sink?
13:20
What eating over
13:22
the sink? I don't know what that is.
13:25
That's a depressing way to eat. So
13:28
these are actually called that was the brand, Swanson's
13:30
TV brand, frozen Dinner. And there they're
13:33
big concept with the box. If you look it up
13:35
on on the internet. Was
13:37
it looked like it was designed like old television?
13:39
The box was it the t The dinner
13:42
itself was like the screen on the screen
13:44
and then it had the little dials on the bottom
13:46
left and right corner, and uh, you
13:48
know, it look like a little TV. It
13:51
was ninety eight cents in n and
13:54
they sold a ton of them, yeah, they
13:56
apparently. Um So again,
13:58
remember all this came from a bunch of turkey
14:01
that was about to spoil. So Swanson ordered
14:04
start to an industry. Swanson
14:06
ordered like five thousand of them initially
14:09
to be made, and they hired a
14:11
small battalion of of um ladies
14:14
in aprons and
14:16
ice cream scoops and spatchel is to assemble
14:18
these things, right, and they just had them
14:21
go right down the assembly line, and
14:23
they sold five thousand just almost
14:25
immediately. And apparently in the first
14:28
year um that they
14:30
were sold, they sold like ten
14:33
million of them. So they came out with
14:35
them in nineteen fifty four and by
14:37
the the end of the first full
14:39
year of production, which I guess would be nineteen fifty
14:41
five, they'd sold ten million
14:43
of them. So they went from initially ordering
14:46
five thousand of them to selling ten million
14:48
of them in a year. So they it just hit America
14:50
just right, you know. Well, yeah, and it was at
14:52
a time where women were starting
14:55
to u kind of re enter the workforce,
14:58
gave them time that they could still
15:00
get that hot meal on the table, because that was their
15:02
job back then, right right. It gave
15:04
women a really great opportunity to
15:06
provide a stark contrast to the
15:09
your husband's mother. Yeah.
15:11
Yeah, Apparently there were a bunch
15:13
of men who were like, this isn't good enough. I want
15:15
my wife to cook from scratch like my mom. Dr
15:17
Freud, And if they could be like my mom
15:19
in a lot of other ways, that'd be awesome. Would
15:23
it killer to wear a hairnet? Yeah?
15:26
So apparently it didn't delight all men because
15:29
they weren't on board. But would killer
15:31
to just me up in a diaper? We
15:34
should do an episode on that sometime.
15:36
That's a thing. Oh, I'll talk you about
15:38
san Freud, but on men
15:41
wearing diapers as adults. Yeah,
15:44
it's for like I think it's called diaper
15:46
play for sex play, but
15:48
but it's it's diaper centric. Yeah,
15:50
we should do a podcast on that just
15:53
that. Well, if we can include it in like
15:55
maybe a fetish one, how about that? All right? Okay,
15:58
Wow, that's a weird turn all
16:00
of the time. Really did uh
16:03
geez, you got anything else on TV Dinners. That's a good
16:05
way to end it. I think, nope. Uh,
16:08
should we take a break? Yep, all right,
16:10
I'm gonna go change my diaper. We'll
16:12
talk about gelatin right after this. So,
16:33
Chuck, you were saying that um in the last
16:35
one, that uh, that
16:39
the TV dinner hit just right and
16:41
struck struck America in
16:43
part because women were starting to enter the workforce,
16:46
right, and that
16:48
was partially the result of World War Two.
16:51
World War two also
16:53
changed things as far as food and
16:55
food consumption and food packaging goes,
16:58
and that apparently at the end
17:00
of World War Two there were a lot of
17:02
companies that had gone all in
17:05
into supplying the troops
17:07
food and we're making pretty great
17:09
money, but apparently we're basically
17:11
caught with a large amount of supply
17:14
um when the war
17:17
ended, and they said, well, if we don't
17:19
figure out a way to get non wartime
17:21
America, the regular American consumer
17:24
to buy this stuff, we're going to go out
17:26
of business. Were over extended,
17:28
basically, And so food companies,
17:31
I guess, individually and on
17:33
the whole, taught America
17:36
to basically eat what
17:38
had prior to that point
17:40
been considered field rations. Like
17:43
spam if you remember that podcast that kind
17:45
of was where that whole movement was born. Yep,
17:47
spam, condensed soup, um,
17:50
dehydrated stuff, freeze dried
17:52
stuff. Like all of this came out of basically
17:55
an overstock of World War two food
17:57
supplies that were intended for troops and we're
18:00
kind of repackaged and rearranged to
18:02
be served to the American consumer. And
18:05
part of that also was that same
18:07
thing that TV Dinner struck, which which was
18:09
convenient. You know, like, hey, your
18:11
your husband still wants a meal and your
18:13
your family still expects you to be the one
18:15
to to cook for him.
18:18
Um, but now you have to work.
18:20
So what are you gonna do? Well, we have
18:23
we have something helpful for you, and it's
18:25
called convenience food. And one of the
18:27
big convenience foods that came out
18:29
of the post war era. But really
18:31
it started to gather steam before that was gelatine.
18:34
Yeah, specifically Jello as
18:36
the name brand, but uh, gelatine,
18:39
the word is from Latin gelatas,
18:42
meaning jellied froze, and
18:44
uh it was first used in Egypt,
18:47
but it was really first used in cooking
18:49
in France, and um,
18:52
you know I think most people know this by
18:55
now, but if you don't, Um,
18:57
gelatine is as a protein
19:00
and it's uh it's produced
19:02
from collagen from boiling
19:04
animal bones, yeah or
19:06
hoofs. Yeah. Yeah.
19:08
Yeah. So it's a it's
19:11
glutinous basically, and it can go one
19:13
of two ways, I think, depending on what you do
19:15
with it. You can turn it into glue or
19:17
you can turn it into food. That's
19:19
never a good start, no, it really you
19:22
know. Yeah, And a guy
19:24
from the I think the seventeenth century
19:27
in France, what was his name, Peppin
19:30
someone Peppin, Dennis Poppin right,
19:33
who may or may not be related to Jacques
19:35
Pepin. It was great and
19:37
French. He's also a cook. Um.
19:40
He was the first person to mention it in
19:42
writing, I believe, uh.
19:45
And then it just kind of sat there for a while until
19:47
the nineteenth century, when
19:50
I guess people were aware of gelatine
19:52
and that you could use it as a food, but
19:55
it was extraordinarily gourmet,
19:58
like the average person was not making
20:01
jello at home. It was very time consuming.
20:03
You you had to start from scratch
20:05
and boil animal bones to start the
20:08
process of gelatine. It was the exact
20:10
opposite of how we think of gelatine today, which
20:12
is instantaneous.
20:15
Yeah. So in the nineteenth
20:17
century, um, there
20:19
there this guy named Peter Cooper
20:22
uh figured out a way to turn gelatine
20:24
into a powder form, a
20:27
dehydrated gelatine powder.
20:29
Um, and it went absolutely nowhere
20:31
for fifty years. And I was surprised
20:33
to find this out. I knew gelatine
20:36
was pretty old, but it's it's
20:38
interesting how it's just kind of moved
20:40
along in these very slow little fits
20:42
and starts, like no one would give up on it,
20:46
which is weird because it's really disgusting
20:48
if you think about it. It should have been given
20:50
up on. Yeah, and it never was.
20:53
It's a very bizarre in vention. It almost
20:55
makes you feel like there was some sort of divine
20:57
hand guiding gelatine along in its progress.
21:00
Yeah. So, later on in eight got
21:02
named Charles Knox uh kind of revolutionized
21:05
things when he found came up with a process
21:08
that resulted in a dried sheet of
21:10
gelatine, and he
21:13
hired salesman to go door to door to show women
21:16
like, hey, you can add liquid to these sheets, you
21:18
can make desserts, you can make aspects,
21:21
which is a really gross word. I
21:24
think it is. It's not
21:27
it's pretty. It's a gross thing. It's a savory
21:29
gelatine. Yeah, which we'll get to that. But
21:32
uh. A couple of years later, Rose
21:34
Knox, which was that his wife, I guess, yes,
21:37
published a book called Dainty Desserts, which
21:40
is a book of recipes, and
21:42
uh, things were kind of moving along a little bit. Um.
21:45
Then in there was a
21:47
cough syrup company in New York called
21:49
Pearl H Pearl
21:51
B wait
21:54
is that what it's called? Pearl okay?
21:57
W W A I T. But
22:00
they weren't selling much cough syrups, and he said, all right, let's get
22:02
into the food business. And uh,
22:05
the wife, whose name was May,
22:08
said, you know, let me add some fruit syrups
22:10
to this stuff. And actually she's
22:13
the one who named it jello. She came up with that
22:15
name. But they didn't succeed
22:17
either, and sold that to their
22:19
neighbor. Uh Francis
22:21
is that the whole name, or to Francis Woodward,
22:24
Yes, for four hundred and fifty bucks.
22:27
Uh. This person purchased the name
22:29
and name brand Jello, right,
22:32
and he almost fell victim to the
22:34
curse of Jello as well. Right, he
22:36
could do nothing with it either. Um.
22:39
Despite some early attempts. He apparently
22:41
tried to sell it to his supervisor
22:44
at work for thirty five bucks even though
22:46
he paid four hundred and fifty to it for
22:48
it. So at some point I guess
22:50
he decided to give it another go, and
22:53
he hired a bunch of traveling
22:55
salesman sent them out to fairs,
22:58
community gatherings, that kind of uff,
23:00
and said, teach
23:02
the people how to make the jello.
23:05
And this time it started to stick. Actually,
23:07
Jello Jello kind of um
23:10
hit at just the right time. Finally,
23:13
I should say, the world was finally ready
23:15
for jello. Part of it had to do with um,
23:17
refrigeration, Yeah,
23:19
for sure, once you know, refrigeration is key for
23:21
jello, as we all know, right, And once
23:24
those technologies were developed, it kind of uh
23:27
well it formed literally
23:30
it all congealed and figuratively.
23:33
Uh. And then once advertising started
23:35
taking over, like in the mid nineteen thirties,
23:38
Uh, General Foods UM
23:40
had a very famous radio ad from Jack
23:42
Binny, uh the j E L l
23:44
O tag, which
23:47
really kind of helped push things along as well. Yeah,
23:49
and I noticed that at some point they
23:51
started dabbling with with other flavors.
23:53
I think originally they tried strawberry, raspberry,
23:56
orange, and lemon, right um,
23:58
And then they tried chocolate it and
24:00
they they apparently chocolate didn't go over
24:03
very well, so they were no.
24:05
First they just released it as chocolate jello.
24:09
That's pretty awful. And then they thought, oh, maybe we should
24:11
add milk instead of water, and that's when they
24:13
came up with jello pudding, and they re released
24:15
chocolate and that that spurred
24:18
like a whole pudding line, including something
24:20
I grew up on, which was butterscotch jello
24:22
pudding. Oh yeah, man, that was so
24:25
good, except you you couldn't.
24:27
You had to get the skin off. The skin
24:29
was no good, But everything under the skin was great.
24:32
What's the skin? It was just like a on
24:34
top. It was a very it
24:37
was the tougher layer on top.
24:39
Yeah, but if you just scraped it off,
24:41
you had some nice pudding underneath. Emily
24:44
still loves the the
24:46
brown, the chocolate jello pudding. Yeah
24:49
it's good. Yeah. She'll make a parfait like
24:51
you know, a little a
24:53
little putting, a little whipped cream, a little pudding, little
24:55
whipped cream. She knows how to live she
24:57
does. It's a special night they
24:59
have is about three times a year, and I'm like, oh boy,
25:01
it's time. Uh So
25:04
in the nineteen fifties, uh, supposedly
25:06
the jello shot with alcohol
25:09
was invented by uh, this
25:11
really interesting guy named Tom Lair who
25:13
Um he's a mathematician and
25:15
a singer songwriter who
25:18
I looked into him. He did song parodies
25:20
about math and chemistry. I guess he was like the
25:23
Jonathan Colton of his day as
25:25
far as I can tell. And he was also in the army
25:28
and to get around alcohol restrictions. As
25:30
the story goes, he claims he invented
25:32
the jello shot, which I've never had.
25:35
Uh what, I've
25:38
never had a jello shot? Wow, well you're not
25:40
missing much of the pretty gross well jello.
25:42
I can't stand jello. Well,
25:44
even if you do, even if you like or
25:47
or ambivalent to jello, it's it's just
25:49
gross. Does it taste like, yeah, it's
25:51
tequila jello or whatever. It's a very
25:53
obnoxious taste. You're supposed to use
25:55
like I think you're a place half of the water
25:58
with whatever liquor you're
26:00
using. Usually people use vodka. It
26:03
really just stands out in a in a noxious
26:05
way. By the way, Tom Larra
26:07
I thought that name sounded familiar. He um,
26:10
he is pretty great. He wrote this one
26:12
um song called the Old Dope Peddler and
26:16
two Chains Actually, um, you
26:18
know the rapper two Chains from Atlanta? Yes
26:21
you do? Oh wait was he our guy? Was
26:24
he the guy that judged that? No?
26:26
No? Oh, man,
26:28
who was that guy? That was young Jock? Right?
26:31
No? Two Chains is he's huge man. Um.
26:35
He did a song where he sampled
26:37
the Old Dope Peddler and he, I guess wrote
26:39
to Tom Laird to ask for permission
26:41
to sample, and Tom Lair had this awesome famous
26:44
response. So just read up on
26:46
that. What was did he let him use it?
26:48
Yes? Oh great. So he's the opposite of Don
26:50
Henley and probably
26:53
every single way yeah yeah,
26:56
uh but jello
26:58
shots, jello shots are
27:00
gross. So jello is
27:03
speeding along. It's uh, it's
27:05
taking over America. Um.
27:07
And then they decided to come out with these
27:10
savory lines and it became
27:13
uh and this was this post World War two thing that
27:15
you were talking about when um,
27:18
I guess they did what. There was this
27:20
great article you sent Making and Eating the nineteen
27:22
fifties most nauseating jello soaked recipes.
27:26
Yeah, Hunter Hunter Oatman Stanford
27:28
and uh, they did this interview
27:31
and um with Ruth Clark.
27:33
Yeah, Ruth Clark. Basically it's
27:36
a really good interview and she talks about
27:39
kind of this savory movement
27:41
that took over, and not
27:43
only with Jello, but the fact that it was a
27:46
time in America where and if
27:48
you look back, it's so great to look back at these old
27:50
ads and these old recipe books that it
27:53
was a time where you would the
27:55
goal was to have a dinner party with this big,
27:59
flashy, uh, experimental
28:01
and unique centerpiece food
28:04
centerpiece made of jello. Well,
28:07
all kinds of things. We're talking about the hot dog tree
28:09
right yeah, there and there there. It could
28:12
be a lot of different stuff, And I think that's what Ruth
28:14
Clark does. She recreates this stuff
28:16
right, and her poor husband has to eat
28:18
it. Um. But a lot of those
28:20
things were Jello molds. And
28:23
a lot of the reason why jello molds were
28:25
so weird and so popular
28:27
is because Jello put
28:30
so much time and effort into publishing cookbooks.
28:32
And the whole point was all of these food
28:34
companies wanted, like all of their
28:36
products to to be your entire
28:39
meal. So they were putting these
28:42
these random parts like products that the
28:44
food company made into some really
28:46
weird configurations, and they came up
28:48
with some very odd jello molds in the fifties
28:51
or sixties. Such a sad culinary
28:53
time it was. But the
28:56
Ruth Clark makes a good point that that to the
28:58
people at that time, like
29:00
a really well thought out, fancy
29:03
jello mold was as a centerpiece
29:05
of your table was like the pinnacle
29:08
of classiness. Yeah, but we're talking about
29:10
like a shaped mold with like
29:14
uh lamb shank and asparagus
29:18
inside of jello. A
29:20
savory jello that's like celery flavored.
29:23
You're lucky if it was savory. The lime
29:25
jello was one of the most abused jello
29:27
flavors of all time. People would put
29:30
tuna and stuff in with the lime
29:32
jello. There's one called Perfection
29:34
salad that's cold slaw inside
29:38
of lime jello. And
29:40
what Ruth Clark pointed out was that gelatin
29:42
apparently preserves
29:44
food really well, and
29:47
and that cole slaw that would have otherwise been
29:49
inedible and running after day three was
29:51
still like crunchy after day five. When it
29:53
was put inside of a jello mold. Still
29:55
gross. Yeah. There's actually a great
29:57
BuzzFeed article, um if you want
30:00
to get an idea of what people were doing in the
30:02
fifties, sixties, and seventies with jello molds.
30:04
It's called seventeen Horrifying, lee
30:06
disgusting retro Gelatin
30:08
recipes and they are gross.
30:11
Man like cottage cheese and salmon mold.
30:14
Yeah, yeah, I
30:16
mean I hate jello oh man,
30:19
like you're waking nightmare. I didn't even look through it. You
30:21
sent it to me and that scrolled about halfway through and just
30:23
deleted through my computer out the window. The
30:25
best one I see is lime cheese
30:28
salad. It's it's lime jello
30:30
mixed with cottage cheese and
30:33
then into the center of the jello
30:35
mold you put a seafood salad. Oh
30:37
my god, sour kraut mold. It
30:40
just goes on and on. But it was a weird time
30:42
and again. Ruth Clark has a bunch of theories.
30:45
She said she can't really answer exactly why jello
30:47
molds were as big as they are, but
30:49
she posits that, uh,
30:51
part of it was this idea that there
30:54
were all these companies trying to
30:56
get you to use their products. And these
30:59
were just monstos cities that they came up with,
31:01
and people fell for it. Uh like
31:04
can salmon, can
31:06
tuna in jell o?
31:09
Right, Oh my god, so
31:12
that's jello olds Man. Uh,
31:14
where do you want to head next? Let's go to the crock
31:16
pot. All right, do
31:19
a little that
31:23
was a crock pot travel. So first
31:25
of all, I have a croc pot
31:28
the same here, and um,
31:30
it's yours. Actually croc Pot are using it as
31:32
a proprietary eponym. I
31:34
don't think it is a croc Pot brand pot.
31:37
Yeah, it's a slow cooker, um,
31:41
and I'd forget to use it a lot, but
31:43
when I remember, I'll go in a little
31:45
crock pot binge where I'll cook,
31:48
you know, a few meals over the course of a few
31:50
weeks in a croc pot and
31:53
they're still great if you know how to how
31:55
to use it and how to spice things up for sure.
31:57
You know. Apparently at first people
32:00
didn't know because if you're
32:02
cooking a recipe, say,
32:04
um, it's like simmering, say like a beef
32:08
stew on the stovetop,
32:11
that simmering action that it's going undergoing
32:15
it does something different to the recipe
32:18
than a croc pot does, even though
32:20
it's the exact same recipe. Um.
32:22
And so at first when croc pots came out,
32:24
it was first introduced by rival. Back in when
32:28
croc pots first came out, um,
32:30
they people were
32:32
like, this is this this dinner that
32:35
it's making is really gross. It doesn't taste
32:37
very good. It's bland, and
32:39
yet they still didn't stop
32:42
using or buying croc pots. Well, food
32:44
was more bland back then. Well
32:46
we're talking the seventies, so by the seventies,
32:49
I think it was the people were using more
32:51
spices than before. I think it was more bland,
32:53
and like the forties and maybe the fifties.
32:55
Yeah, but that one, yeah, you're probably right, But that one
32:58
article we read said, you know, like an
33:00
old recipe for chili would have like a
33:02
teaspoon of chili powder or something, and
33:05
it's like all the food just sucked because
33:08
they didn't realize like, no, man, you dump a bunch
33:10
of that junk in there. So well, you
33:12
were saying back in the forties
33:14
or fifties, when TV dinners really hit,
33:17
moms were starting to enter the work force.
33:19
In nine moms were
33:21
really into the workforce. And so
33:23
the idea of having a crock pot where you could make
33:25
this meal in a one pot in the
33:27
morning, throw it all in there, turn it on,
33:30
and then come home at the end of the day and
33:32
dinner was ready and you still
33:34
went to work and got everything
33:36
you needed to get done done was so attractive
33:40
that just that despite the fact that it made
33:42
these meals that did not taste like
33:44
they should, um, people
33:47
were still, like I said, they were still buying the crock
33:49
pots and instead they started to look
33:52
around to find tips for how to make these
33:54
things taste better. And actually
33:56
a woman named what was her name, Mabel,
33:59
Yeah, Mabel Hoffman, Mabel Hoffman, stepped
34:01
into the fray and said, piece piece,
34:04
children, I've got this covered. Listen
34:06
up. Yeah. She wrote a book called The Crockery
34:09
Cookery or Crockery Cookery
34:12
No the and uh it
34:14
was a huge, huge hit,
34:17
was the New York Times bestseller. I believe
34:19
she went on to sell about six million copies
34:21
of this thing. And um,
34:25
I don't even think we've said that, you know, we said we
34:27
you throw the food in there and cook it all day.
34:29
But the whole idea is that you put a
34:31
kind of a tight fitting lid on there and it
34:33
and it cooks at a very very low heat all day
34:36
long. Right, and then
34:38
when you when you get home from work eight hours
34:40
later or something like that, it will it will be
34:42
done, and you just serve and smile.
34:45
Yeah, And thanks to Crockery Cookery,
34:48
UM, the crock pot uh in nineteen
34:50
seventy one or two million bucks and
34:52
seventy two, ten million, seventy three, twenty
34:54
three million, and then eventually peeking
34:57
in nineteen seventy five at nine three
34:59
million dollar urs worth of croc
35:01
pots being sold. It was a genuine,
35:04
legit craze, food craze and
35:06
supposedly crock pot cookery.
35:08
The book was UM America's
35:11
sixth best selling cookbook ever.
35:13
Right, so this was like a legitimate craze.
35:15
Crock Pot cooking was a legitimate craze.
35:18
But again there was something compared
35:20
to the same recipes on the stovetop as compared
35:22
to a croc pot. Um, there was something.
35:25
It was the flavor was just disappointing.
35:27
So what Mabel Hoffman did was
35:30
on a very tight deadline UM
35:32
create from scratch a book,
35:35
I guess, the world's first cookbook of slow
35:38
cooker recipes, and she did it
35:40
in her own kitchen with like twenty croc
35:42
pots going all day every day. She
35:44
had to testing all this stuff, and she
35:47
figured out some of the keys to crock
35:49
pot cooking, which was, like, you want
35:51
to use way less liquid um
35:54
thing you would use like on the stovetop, because
35:56
you have a lot less um evaporation.
35:59
The crock pot keeps sit in there, which
36:01
is one reason why meat is so so tender,
36:04
and a croc pot or slow cooker
36:06
um because it just recirculates
36:08
the the moisture rather
36:11
than allowing it to just evaporate. Right.
36:13
And then another thing she came up with was that when
36:16
you um, when you use herbs
36:18
into the recipe, you want to reserve some of
36:20
them for right before the things finished
36:23
cooking, so you can add it like a pop
36:25
of fresh flavor. Yes. So
36:27
once she figured this out, crock pots
36:29
just took off even more. Yeah, so
36:31
she was they were selling a bunch of crock pots, she was
36:33
selling a bunch of cookbooks. Uh.
36:35
And eventually she would said, hey, I really
36:38
was onto something here. So she wrote Deep
36:40
Prye Cookery, Chocolate Cookery.
36:43
Uh, and these are seventy nine, um,
36:46
seventy seven, like kind of all in a row crape
36:48
cookery and then eventually uh
36:52
healthy, healthy crockery
36:54
cookery and um.
36:58
The person you who interviewed her
37:01
later in life said that she was just this really
37:04
great lady, very humble, and
37:06
was super upfront about the fact that she
37:09
like, hey, I hit something at the right time
37:12
with the right book, and it just sort of I kind
37:14
of fell into this and it's been just like a wonderful
37:16
thing for my life. Yeah, it's really neat.
37:18
Yeah, she sounds like a pretty cool person. So what's
37:20
your what's your crock pot
37:22
recipe? Oh? Jeez,
37:25
I don't know it's your favorite thing to cook, but
37:27
usually some sort of like beef. Yeah,
37:30
it just does such a such a good job, like
37:32
making a roast or something, you know. Um,
37:35
but yeah, I that's
37:37
usually what I'm cooking when I cook in a crock pot.
37:40
Is is beef? All right? Josh's
37:42
croc pot beef croc pot surprise
37:45
right with aspect? Uh,
37:49
you want to take a break, Yeah, let's take a
37:51
break and we'll finish up with a bit interesting
37:53
bit on oat brand
38:14
so chuck. Yes, we finally
38:16
arrived We're just gonna go forward a few years
38:18
Blue the
38:22
way Back Machine is in the shop. This
38:25
is why I'm having to do it to
38:27
the eighties man an oat
38:29
Brand. Yes, I
38:31
know that we differ on the interestingness
38:34
of this one. I'm just fascinated by
38:36
it. I really am, man, because it's
38:38
got it all. It's like, um,
38:41
it's got the eighties. Um.
38:43
Do you remember that snl the famous
38:46
snl um add colon for
38:48
colon blow that was based
38:50
on this came out of this this trend.
38:53
Um has to do with studies,
38:56
studies that contradict those studies. Um,
39:00
bad science reporting the whole thing. I
39:03
love it, oats oh
39:05
brand. It's very important.
39:09
So there was this huge trend in the eighties
39:11
where anything that had to do with
39:13
oprand you could sell a
39:16
million units of a minute. Yes,
39:19
um. So much so that there was a article
39:22
from Tulsa World that
39:24
UM said that there were no I'm sorry, the l
39:26
A Times article from said that
39:29
they were over like three different
39:31
items available in grocery stores
39:33
at the time that touted on its label
39:36
the fact that it had oprand and people were
39:38
nuts for it. Yes they were. And this
39:40
is uh largely due
39:42
to some studies that came out that said
39:44
that brand was kind
39:47
of a miracle food for lowering cholesterol,
39:49
right, And that was like back in the late seventies,
39:52
and and I guess Quaker Oats took notice
39:54
of those studies and they released a thing called
39:57
Mother's opran but they sent
39:59
it straight to the hippies
40:01
at the health food store and just and didn't
40:03
do anything about They just released a product and that
40:05
was that. And then Kellogg's
40:08
came along and said, hey, you know what,
40:10
what if we start telling people that are
40:13
food can basically prevent
40:15
cancer? Can we do that? And the lawyers
40:18
said no, And the president of Kelloggs
40:20
said, well, we're doing it anyway. Who's gonna
40:22
stop us, Reagan? And Reagan
40:24
said no, I'm not gonna stop you, Reagan,
40:27
thank you. And so
40:29
they said, um, okay, well you
40:31
eat our cereal and it will reduce cancer.
40:34
And nothing happened. There was no blowback,
40:36
despite the fact that this has been illegal for nearly
40:38
a century. And then Quaker Oats
40:40
partnered with Chicago's Northwestern
40:43
University and Linda Van horn
40:45
In because
40:47
they had a similar study about brand
40:50
cutting cholesterol. Right, so
40:52
they're starting to say, well, Kelleg didn't get in trouble.
40:54
Let's try this ourselves. And they went out and
40:57
they hired Wilfred Brimley. Remember
40:59
his ads. Yeah,
41:01
I think I told the story about working with him.
41:04
Oh yeah, it wasn't he like the antithesis
41:06
of what his his persona
41:08
was. Yeah, the word got around they were like this,
41:11
you know, just maybe a short day, because
41:13
that's how it goes with him sometimes
41:15
it's so funny. And I think it was. I think we
41:17
wrapped it about half day because he was just like, I'm
41:19
done, I'm cantankerous. But
41:21
in the meantime, when the cameras were rolling, he
41:23
he told everybody that eating quicker opra
41:26
and was the right thing to do and
41:28
it would cut your cholesterol, that's right. And
41:30
then this book came out, So things are starting to
41:32
build here for opra. And this book came out
41:34
called The Eight Week Cholesterol Cure by
41:36
a guy named Robert E. Kowalski, and
41:39
it chronicled his the decline
41:41
of his l d L, the bad cholesterol
41:44
um just from eating an opra and diet.
41:47
And that book became extraordinarily
41:50
popular, supposedly was the
41:52
the one of the greatest
41:54
selling self help
41:56
health books of all time. It
41:59
just took off. Yeah, and
42:01
then yet another thing happened, and this
42:03
was the thing. This is like where the peak
42:05
began the UM.
42:08
I think the Journal of the American Medical
42:10
Association April published
42:13
a study from the University of
42:15
Maryland where these researchers found
42:17
that, yeah, eating oprand
42:20
could really significantly lower your cholesterol,
42:22
and not only that, it does it for a
42:24
six of the price of the
42:27
expensive cholesterol lowering drugs.
42:30
That's right, and people ate even more
42:32
oat brand That's right. The
42:34
trend is developing, can you see it. I
42:36
think it's fully developed at this point. So
42:39
everybody's going opran crazy. And
42:41
one of the big things that UM
42:43
that they were doing was eating Oprand
42:46
muffins. But these opra and muffins
42:48
were like loaded with fat and butter and
42:51
eggs, and so they weren't actually
42:53
doing anything to lower their cholesterol
42:55
because the effects would be counteracted,
42:59
right, But in the in
43:01
the meantime, people were still having fun eating lots
43:03
of muffins and pretending they were really healthy.
43:05
And then this Harvard study came out and
43:08
it basically said, you know what, UM, you're
43:10
all fools, You're dummies. You know how it lowers
43:12
your cholesterol because it keeps you from eating
43:14
bacon and eggs. That's how you chumps.
43:17
Well yeah, and then that study itself was
43:20
attacked because they only studied twenty
43:22
people, um, which is
43:25
not much of a study. It isn't and the people
43:27
who were on the Opran diet were eating
43:30
more fat than the control group.
43:32
It was a terrible study, almost like they wanted to
43:34
take Oprand down a peg and
43:37
it worked really well. It's basically
43:39
the um science. Reporting
43:42
in major newspapers and the news
43:44
services reported that Oprand
43:46
was the greatest thing ever, and then they
43:48
suddenly turned on it and said Opran is
43:50
nothing, and everybody dropped
43:53
Opran and the if if
43:55
you read the stuff today, it's
43:57
true Oprand really does lower cholesterol.
44:00
Um, but he just got overhyped
44:03
because of the eighties. That's the eighties
44:05
for you. That's food fads.
44:07
Man, You got anything else? I got nothing else? All
44:10
right? Man? Well, if you want to know more
44:12
about food fans, you can type those
44:14
words into the search part how stuff works
44:17
dot com search bar. You're not gonna
44:19
get much, though, so you may
44:21
want to just look elsewhere. But still, uh,
44:24
since I said that it's time for a listener mail. I'm
44:29
gonna call this m S response, and
44:31
I would like to say that we got many, many,
44:34
oh great responses from our MS
44:36
episode. A lot of warm thoughts from
44:39
people about my friend
44:41
Billy and just uh it was just
44:43
really great people with MS, people
44:45
who had people in their family. We heard
44:47
from doctors and nurses, and
44:49
that's just ended up being a really good episode.
44:52
So we appreciate that feedback. But
44:54
this is from anonymous listener. Hey,
44:58
I've been listening to your show for a couple of years now. I want to thank
45:00
you for making my commute more engaging. Listened
45:03
to the show on MS AM I right home and like
45:05
to commend you for how well you handle the topic. I
45:07
was diagnosed a few years ago at nineteen uh.
45:10
Luckily my diagnosis was quick due
45:12
to the severity of my first relapse, and I feel
45:14
like your podcast would have helped me understanding cope with the diagnosis
45:17
in a more constructive manner than my initially trying
45:20
to self destruct. Since then,
45:22
I'm continually uh learning
45:24
about the latest research in history. I love that you
45:26
discussed uh Ledwina and
45:28
Augustus death Day as
45:30
a lot of the time, they don't come
45:32
up in the mainstream discourse of MS. Didn't
45:35
really know any history until I wrote an undergrad history
45:37
paper on MS last year and found
45:39
reading through bits of death Day's journal
45:42
to be the closest I've ever felt with
45:44
a historical person. You mentioned
45:46
that many tend to keep their diagnosis a secret.
45:49
I'll admit that with me, it's a need to know basis,
45:51
and I rarely openly talk about it outside
45:53
of family, friends, in the support system,
45:55
and my support system, mainly because
45:57
of the stigma of the disease and that the assumption
46:00
circulating MS tend
46:02
to negatively alter people's
46:04
perceptions of myself as an individual. Have
46:07
had people approach me when I start limping
46:09
thanks to fatigue and a permanently
46:11
numb foot, but I'll rush it off and tell them
46:13
there's nothing to worry about or it's an old injury.
46:15
However, I think with time it's getting easier to talk
46:18
about thanks to resources like your
46:20
podcasts that are well researched
46:22
and accurate. I cringe whenever someone
46:24
tells me there's an easy homeopathic
46:26
solution to my ailments, and sometimes
46:28
I struggle with discussing MS in an accessible
46:31
way that doesn't solely rely
46:33
on the clinical pathological understanding of it.
46:36
And I will be sure in the future to redirect people
46:38
to this episode. Thank you
46:40
so much for sharing. And uh,
46:43
we said we keep this anonymous because this
46:46
person. Yeah, this person said,
46:48
you know, that's great that you read it. But uh, if
46:51
if they're keeping it quiet for now, we don't want to
46:54
you know, broadcast the names. Yeah
46:58
nice, so okay anonymous?
47:00
Yeah, thanks anonymous. Uh.
47:03
If you want to get in touch with us, like anonymous
47:05
did, you can tweet
47:07
to us. Yeah, I guess i'd be
47:09
anonymous. Um, I'm at
47:11
josh um Clark and at s Y
47:13
s K podcast. You can hang out
47:15
with Chuck on Facebook dot com slash Stuff
47:18
you Should Know or at Charles W. Chuck
47:20
Bryant on Facebook. You can send us both
47:22
an email. Uh. We promised to
47:24
be confidential at Stuff
47:26
podcast, at how Stuff Works dot com and has
47:28
always joined us at our home on the web, Stuff
47:31
you Should Know dot com
47:36
For more on this and thousands of other topics,
47:39
is it how Stuff Works dot com
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