In this session, you'll learn the difference between a story that grabs the viewer's attention and one that does not. Joe Lazauskas explains why relatability, novelty, fluency, and tension are key parts to telling great stories. If you're interested in creating content that resonates with consumers, you'll want to hear what Joe has to say.

Watch the original video recording here:

https://youtu.be/mL3DhR1y-Qk