It's popular nowadays to throw around the term "grifter" when it comes to getting people to check out your product or service. After all, it seems like it takes either tons of frequent exposure or outlandish behavior to get attention on the internet, especially social media and YouTube. Grifting implies some level of fraudulence, however, or at least a failure to deliver the value you promised customers. What some people call "grifting" is just marketing in the modern age. It's not enough to simply describe your product any more. You need to signal what your company is about, the kind of person that buys your product or service, and do it often!

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