Eric Gower, founder of Breakaway Matcha, is an unconventional entrepreneur & CEO.

In a world that celebrates moving fast & breaking things, Eric's mantra is to slow down and enjoy life. And with 20% YoY growth for more than a decade, it seems to work. Breakaway Matcha isn't (just) about building a tea empire; it's about fostering genuine connections and enriching daily life.

Tune in to the latest episode of Subscription Radio to uncover the secret behind their thriving business: the power of word-of-mouth and tailored customer experiences.

Topics

02:17 - Creating Breakaway Matcha

05:20 - Pause Your Life

07:55 - Do Things That Don’t Scale

10:30 - Don’t Advertise

13:02 - How to Deal With Varying Levels of Subscriptions

15:38 - Adjust According to Customer’s Needs

23:53 - Be Content with Good Enough

27:18 - Learn From Other Subscriptions

30:39 - Toe the Line of Communication

33:22 - Give Customers Better Value

39:51 - Automation in Today’s World

42:31 - Blend Ambition with Contentedness

Links & Mentions

• Connect with Eric Gower on LinkedIn or Twitter
• Check out Breakaway Matcha
• Connect with Ben Fisher on LinkedIn or Twitter
• Check out Rodeo