Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.
Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.
Henry Sether, Co-founder of Misfits. How a critical pivot from Female only nutrition to protein bars saved the business.
Co-founder of Misfits Henry hasn't always been an entrepreneur, in fact in a previous life he worked for Aston Martin, so why the jump into entrepreneurship?
From a passion for fitness Henry and his co-founder forged a career in the indulgent protein market but nearly lost it all when focusing exclusively on female only nutrition. A quick pivot in 2020 saw Misfits re-strategise and refocus and in 2021 sold over 7 million protein bars with the vision "to create indulgent, plant-based snacks that EVERYONE can enjoy"
With annual revenues in excess of £10m and an untapped Misfits market in America, what's on the horizon for scale-up brand Misfits in 2023?
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Episode Sponsor Hux Health. Use discount code SUCCESS for 30% off. www.huxhealth.com
Produced by PinPoint Media. www.pinpoint-media.global
From The Podcast
Success Is In The Mind with Oliver Bruce
A podcast where we speak to founders and entrepreneurs from businesses you’ve always wanted to know more about. We delve into the formative years of their business lives and ask those with the inside track on start-up and scale-up life the questions I wish I knew the answers to when I started out so you should too!So, when should you raise VC funding? Should founders give all employees equity? And what do the acronyms banded around in boardrooms like SEIS, EIS, TAM and VAT actually mean for you as a founder? We shed light on just how many founders are neurologically diverse and show you how to get through times when the things get tough, as they will...Hosted by me Oliver Bruce a Dyslexic, Dyspraxic entrepreneur with ADHD my business journey so far really exciting. I have built multi-million-pound businesses, I have invested at Seed and Series A stage and I have launched this podcast now ranked in the top 5% of business podcast globally and guess what, I have loved every minute as I hope you do to!Recent winners of Campaign Publishing (https://www.campaignlive.co.uk/article/campaign-publishing-awards-2021-podcast-year-%E2%80%93-business-media/1715626) business podcast of the year with judges saying "This podcast has identified a niche in the market and sets out to inspire the next generation of entrepreneurs honestly and ethically"To find out more visit http://successpodcast.co.ukJoin Podchaser to...
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