Scott Duffy was this week's guest on Success Profiles Radio. He is the author of the book "Launch: The Critical 90 Days From Idea To Market", and is one of the few people in the world to work with both Tony Robbins and Richard Branson.

We discussed the power of possibility thinking, as well as what he thought was the most difficult thing about starting a business. We also talked about the most important person in any company---and it isn't who you think!

In addition, we talked about what goes into a successful launch and the mistakes entrepreneurs tend to make. Scott also shared some things that investors look for if you are seeking outside funding for your business. Finally, we talked about the importance of having an exit strategy if you plan on selling your business for any reason.

You can listen to the show at www.successprofilesradio.com anytime, and you can download and subscribe to Success Profiles Radio for free on iTunes for free.