Mercedes Benz entered the world of Formula 1 in 2009 when it bought the title winning Brawn GP team from the ex Ferrari team principal Ross Brawn. We could argue that Brawn laid the foundation for Mercedes’ future success, this is a sentiment shared by many media outlets. While the former Ferrari team principal has not been part of a single Mercedes victory, his foundation is what the Mercedes team is built on. 

Mercedes Benz is synonymous with quality engineering, technology advancement, durable, luxurious, it is a statement of status. And I am sure you want your brand, product or service to be the status symbol of your industry - the Mercedes Benz of your industry. 

Mercedes’ status when it comes to luxury vehicles and motorsport is no fluke, and even more so in Formula 1. I have identified 5 key things the company got right to make it the number one brand in the globe’s most competitive motorsport environment.

Your 5 keys to business success from Mercedes F1

1. You need an incredible work ethic from the people in your company
2. The devil is in the details, and for this reason you want to pay attention to the details
3. Someone with influence in your industry can open doors and conversations previously left closed
4. Open and clear communication through all aspects of your business
5. Give the right people the right resources so that they can deliver the results you want.