David Hieatt (founder of Howies and co-creator - together with his wife Clare - of the ‘Do Lectures’, described by one journalist as the rural TED) talks about his latest venture, Hiut Denim Co, which aims to bring back the denim industry to Cardigan in Mid Wales that once used to produce 35,000 pairs of jeans a week and employ 400 people. During his talk David gives an invaluable insight into the Tao of Do and how to turn ideas into realities.