Today on the show I bring on a speaker, trainer and author.  We talk about her new book brand clarity.  we talk about what it really means to build a brand.  I get frustrated many times when people speak of branding.  Typically when people speak about branding they are talking about their logo or maybe they are talking about a particular ad campaign.  I particularly hear this when I see someone spend money on some useless form of advertising-----when it doesnt work meaning generate actual calls they will say its for branding.

Todays guest talks about branding as something more fundamental.  She explains how a brand is an authentic representation of your values and concepts.  She explains how to create your brand as well as, how once fully formed will inform all of your messaging---from the way one approaches a market to the type of people one works with.  I particularly resonated with idea that if my brand is authentic to my way of interacting with the world I will attract the type of people I want to work with and the types of deals I most desire.

This was a fantastic conversation---I hope you enjoy it as much as I did.