Hi, everyone. Just a really quick note from me before we launch into this episode.  I have been on holiday and have come back a little sick and I'm running a little bit behind. So I  decided to re-release an episode that isn't too out of date and that also could keep my little one episode a week algorithm going! So for those of you that haven't listened to this episode with Frances Shoemack from Abel, I know that you will love it. And for those of you that have already listened to this episode, I will be back next week with a brand new amazing episode. Have a great week. x Catie

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In this episode I speak with the clever Frances Shoemack - founder of Abel, a modern 100% plant-derived fragrance house fixated on a better future.

Following a failed search for a natural perfume that was chic, modern and long lasting. Abel was founded in Amsterdam by Frances with a simple goal - to create the world’s best natural perfume. For nearly a decade, Abel have been working on that mission without compromising on ethics or aesthetics, and in doing so, inspire positive change.

Now based in the brands Wellington Fabriek (which is Dutch for factory), Abel is sold in 33 countries including Japan, the US and Germany and beloved by customers around the world.

I love this this is a slightly different take on a kiwi business journey – considering this is a kiwi that started her company on the other side of the world, achieved some global success and then brought her business back home. I was full of admiration for Frances even before we chatted and our conversation did not disappoint – it’s hard not to get nervous when talking to these incredible women but Frances was so genuine, humble and generous with her time telling me her story (we were on a time limit so I was trying very hard to get all my questions in!).

Please enjoy my conversation with Frances. I know you’ll love it as much as I did.

You can find Abel Odor online at abelfragrance.com and check them out on Insta - @abelfragrance

For more podcast information visit supercreativepodcast.com

Hosted by Catie Dawson
Bought to you by Somewhere Creative
Find us on Instagram - @supercreativepodcast