Oli Sweet leads Ipsos’s ethnography department. His researchers venture deep into the lives of the people they're studying, armed with cameras so they can discover things they'd never find out though surveys.Oli talks to Liton about how ethno

Kristian Foged - Being data and analytics-savvy isn't a future skill for PR agencies

Aug 6th, 2021 31m 8s

🧮 As a professional communicator today, you can't just rely on getting messages across through words and pictures. You also need a proper grasp on numbers and data so you can base your stories on real insights. Kristian Foged's company Simpl

Paul Cockerton, Clarity PR - Creativity for PR agencies

May 13th, 2021 34m 44s

Paul Cockerton is known as a creative genius, having set up various successful businesses including Dynamo PR and Any Question Answered - an SMS service that answered our weird questions long before Alexa and Siri were born. He’s responsible fo

Angharad Planells - Radioactive PR’s creative process

Apr 19th, 2021 34m 58s

Radioactive is an an agency known for getting amazing results with creative PR ideas. In this episode Liton asks Angharad Planells, head of client success at Radioactive, to give away some of the secrets behind their creative campaigns. 🧰 He

Martin Kavanagh - Doing better at hiring people a psychologist’s view

Apr 12th, 2021 29m

Martin Kavanagh is an occupational psychologist who helps companies make good choices when it comes to hiring people. His work involves using various assessments to help companies work out whether candidates will do well in the role they’ve app

Guy Clapperton - A smarter return to work and hybrid offices

Apr 5th, 2021 31m 44s

Journalist and media trainer Guy has been a nomadic worker for most of his career and wrote a book on the subject of flexible working - The Smarter Working Manifesto. Guy also hosts The Near Futurist a podcast that explores how the world’s ab

Duncan McKean, CCgroup - How B2B agencies can be more creative

Mar 29th, 2021 29m 11s

CCgroup’s Duncan McKean is on a mission to make tech and B2B Pr more creative. As leader of the agency’s deep tech team, he has spent much of the year working on improving the company’s creativity by coming up with processes, investing in learn

Alex Lewington, Reuben Sinclair - Why agencies need to stop hiring based on gut instinct -

Mar 22nd, 2021 34m 7s

Alex Lewington, chair of the PRCA’s recruitment forum talks to Liton about how the way an agency approaches hiring directly affects retention.As an active recruitment consultant working with some of the best known agencies, she gives us insid

Ben Matthews - Lessons from a ‘remote-first’ agency - Empower’s

Mar 15th, 2021 28m 29s

As we all get ready for a hybrid model of home and office work, Empower’s co-founder tells us how his team builds relationships with clients from afar and deals with some of the challenges remote working creates.

Emily Wearmouth - Why you should charge clients for thinking time

Feb 28th, 2021 31m 38s

PR consultant Emily Wearmouth joins Liton to talk about why emptying the dishwasher should go on your timesheet as a billable activity - in the right circumstances! With 20 years' experience working in PR agencies, she shares advice about how t

Trailer

Super Magic Agency Powers - Introduction

Feb 27th, 2021 55s

If you work in a communications, PR or digital marketing agency, Super Magic Agency Powers is here to help you develop your soft skills. What are they? They’re the magic powers that make you really stand out at work and become extremely employa

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