American Girls is a podcast mashup of pop culture, '90s nostalgia, and social history. It has quickly blown up, attracting a deeply engaged audience of followers and paid subscribers, along with sponsors and a book deal.

Co-host Allison Horrocks shares how American Girls has succeeded by staying true to their vision and audience, the tipping points in their growth, and why following standard podcast wisdom isn't always the right thing to do.

"A lot of folks have advice for you and for the show that they would make, and you have to kind of make the show that you feel comfortable making. I don't think we've ever gotten bad advice, but I think we've gotten advice that wasn't right for us. And knowing how to tell the difference, especially when you read your own reviews, is very hard."

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