In this podcast episode, social media expert and founder of Avocado Social Alison Battisby joins Mark McC to discuss social media trends for 2024 and how to use them for your business. She highlights the rise of LinkedIn as a popular and engaging platform, with a focus on lifestyle content and networking. They also discuss the potential growth of Threads, a social media app launched by Meta, and its potential impact on the market. Alison emphasises the importance of retention rate as a metric, shifting away from traditional engagement metrics, and the need for entertaining and engaging content to keep users on platforms for longer periods. She also mentions the significance of influencer marketing and the use of AI in digital marketing, urging marketers to embrace these trends to stay relevant in the evolving social media landscape.

About Alison

Alison Battisby is a seasoned social media expert, renowned for her innovative strategies, insightful training, and impactful consultancy services. With almost 15 years of experience in the ever-evolving realm of social media, Alison has become a trailblazer, inspiring businesses to harness the full potential of online communities.

In 2014, Alison founded Avocado Social, a specialised social media consultancy. The agency offers bespoke services, including social media strategy development, training programs, and hands-on consultancy to deliver tangible results tailored to each client's unique needs.

Throughout her career, Alison has collaborated with an impressive array of brands, leaving an indelible mark on their social media presence. From global giants like Estee Lauder, Tesco, and Pringles to institutions like the BBC, Etsy, Canon, and Cambridge University Press, Alison has traversed diverse industries, sharing her expertise and leaving a lasting impact.

As an international social media consultant, Alison's influence extends beyond her consultancy work. She is a sought-after speaker and mentor, having graced events hosted by Meta (Facebook), Google, BBC, ITV, and various educational institutions. Alison's ability to articulate and share her deep understanding of social media trends and strategies has made her a respected figure in the field.

Website: Avocado Social

LinkedIn: Alison Battisby

This podcast is sponsored by Vita Mojo.

About Vita Mojo:

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks -  in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our SIlver Sponsors are:

Airship and Toggle 

https://airship.co.uk/

&

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385