Sustainable marketing is a hot topic as many lean in to position their brand, product, service and persona as being sustainable, responsible, and ethical. Join host Sheri Hinish as she explores with returning guest James George (ex-Ellen MacArthur Foundation, Strategist at Pyxera Global) in episode 74 the parameters of sustainable marketing, and the types of greenwashing, pressure testing ChatGPT real time + unpacking Planet Tracker's "Greenwashing Hydra" or different dimensions of greenwashing (source - https://planet-tracker.org/greenwashing-growing-increasingly-sophisticated-says-planet-tracker/ )
What is sustainable marketing? Sustainable marketing is a marketing approach that emphasizes the long-term health and well-being of the environment, society, and economy. It involves creating and promoting products, services, and business practices that are environmentally responsible, socially equitable, and economically viable.
Sustainable marketing aims to minimize the negative impact of business activities on the environment and society while promoting positive social and environmental outcomes. This approach often involves integrating sustainability principles into all aspects of a company's operations, from product design to manufacturing processes to marketing and advertising.
Sustainable marketing also seeks to educate consumers about the benefits of sustainable products and services and encourage them to make more environmentally and socially responsible purchasing decisions. This can include highlighting the eco-friendly or socially responsible features of products or services, as well as providing information and resources to help consumers reduce their environmental impact.
What is Greenwashing and why should you care? Greenwashing is a marketing technique in which a company makes misleading or exaggerated claims about the environmental benefits of its products or services. There are several types of greenwashing, including:
This is an action-packed and provocative dialogue that will not disappoint as James and Sheri discuss solutions and best practice to ensure you don't fall prey or misstep in a world of greenwashing,
To learn more about James George, visit https://www.linkedin.com/in/james-george-20995b75/
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