Episode 55 of the Support Breakfast podcast with:

- Lisa Hunt (Geckoboard)- Dave Chapman (Buffer)- Sarah Ley-Hamilton (Timely)- Conor Pendergrast (Expensify)

This week, we’re chatting about customer personas. Making decisions based on a customers behaviour, skill level or goals are often used in a marketing context. Does this approach have a place in support?

Links mentioned:- Diego's Instagram: https://www.instagram.com/diego_the_boston_terrier/- Ellery Bow: https://ellerybow.com- Minor Figures Cold Brew: https://www.instagram.com/minorfigures/?hl- Jobs To Be Done (JTBD): http://www.jobstobedone.org- Wistia - Not phone first: https://wistia.com/blog/scaling-support-why-we-removed-our-phone-number-from-our-website- Getting curious with Jonathan Van Ness: http://gettingcurious.libsyn.com

[email protected]/supportbrekkie@supportbrekkie

@sarahleyh@gentlethorns@davechapman@conorp