Welcome to the first episode of suprwork Podcast. The idea behind this podcast is to bring opportunities to learn from people who've done some commendable work. In this episode I speak to Nandita Khaire. She's a Brand Strategist. This episode will help you with knowledge about branding, strategy for business and personal branding, role of culture, identity, and societal trends shaping brand narratives, and the future of branding with the rise of AI.

About Nandita Khaire
Nandita Khaire is a Brand Strategist with immense experience across industries. 

She has worked with manufacturing, services, retail, hotels, restaurants, food, wines, real estate, education, health, fitness, leisure, media, logistics, infrastructure, NGOs evaluating and addressing their branding and marketing needs. Having had experience in running an advertising agency, she is familiar with advertising and marketing communications strategy, including digital marketing. She has successfully consulted a number of SMEs in branding and marketing.

She teaches as a guest faculty on advertising, brand management, and marketing communications in some of the leading undergraduate and post-graduate schools. She has also written textbooks for distance learning on advertising and marketing communications (Marcom) and currently writing a book on marketing in the new environment.

She collaborated on a coffee table book ‘Merchants of Pune’ with Sakal Publications. The book profiled 100-year-old business families of Pune who enriched the city created employment opportunities and created something unique for the city. 

She regularly writes for ‘Sampada’ on branding for SMEs. Sampada is the monthly magazine from Mahratta Chamber of Commerce, Industry and Agriculture (MCCIA) and Rubber, the trade magazine for the Indian rubber industry.

She has served as a jury member for digital marketing awards. She is a mentor at Malhotra Weikfield Foundation, deAsra Foundation. She is an avid Iyengar yoga student and has many other interests.