Caroline Taylor, IBM: What animal are your customers? You need to know in order to engage them…
Released Thursday, 10th April 2014
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Caroline Taylor, IBM: What animal are your customers? You need to know in order to engage them…
Caroline Taylor, IBM: What animal are your customers? You need to know in order to engage them…
Thursday, 10th April 2014
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At the recent 2degreesLive event on stakeholder engagement Caroline Taylor, CMO of IBM Europe, described several profiles when it comes to our response to sustainability.
The question is, are you (or your customers) peacocks, bears, gorillas, ostriches or mules? (You can imagine what traits the latter has…)
As well as finding out what animal you’re most like, listen to this podcast to learn:
- How to get non ‘polar bear-fanciers’ into sustainability
- How to infuse passion into marketers
- Three pieces of advice in engaging with customers
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