In this thought-provoking episode of the Sustainable Supply Chain podcast, I had the pleasure of speaking with Ethan Soloviev, Chief Innovation Officer at HowGood and an advocate for regenerative agriculture. Our conversation delved into the incredible work Ethan and his team are doing with the world's largest sustainability database for food and agriculture products. We explored how this data is empowering companies across the supply chain—from farmers to food manufacturers like Danone, and retailers such as Ahold Delhaize—to make informed decisions towards sustainability and regeneration.

Ethan shed light on the importance of having accurate, up-to-date sustainability data, drawing parallels with the necessity of financial data for business decision-making. We discussed the innovative use of HowGood's database in evaluating product impacts, from carbon and water footprints to biodiversity and labour risks, and how this translates into actionable insights for improvement and storytelling in the marketplace.

The conversation also touched upon the future of sustainability with the advent of artificial intelligence, how it's set to revolutionise efficiency, innovation, and transformation within the industry, and the critical role of transparency in supply chains.

For anyone interested in the intersection of technology, sustainability, and food, this episode provides a deep dive into how data can drive the global movement towards a more sustainable future. Join us as we navigate these fascinating insights with Ethan Soloviev.

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Abd don't forget to check out the video version of this episode at https://youtu.be/NlmSuk71V8M

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