The kid's segment is probably the slice of the industry that has been embracing sustainable production & sourcing in its DNA for a longer period. The usage of organic materials brings complexity and it is often seen as a design limitation because of e.g. a more restricted color palette. So how can a brand express the design in all its freedom while respecting a fully sustainable approach to the collection? That’s what we found out with Valeria Popov, the creative mastermind behind the Berlin-based kids brands Monkind that has taken sustainable design to the next level. As the major proof Monkind became “Approved Vegan” by PeTa – a first for its field - and at the same time won the Best Fashion Kids in the PETA Vegan Fashion Awards in 2020.

To know more about monkind you can check their website www.monkind.com/