Safe to say that when we think about sustainable brands the corporates like Primark, Zara or C&A are not at the top of our list. Moreover, we tend to instinctively put all in the exact same bag just based on their mass volumes and turnover.

How different are they? And where do they intercept? In this episode, we had the most amazing opportunity to talk with Primark and C&A former International Design Director Samantha Jones that gives us an inside view throughout the history of these massive corporations.

Is sustainability a topic in the Board of these organizations? Is there backstage meaningful work being performed or just PR stunts? And I had to ask the tuff question: how can a company like Primark embrace sustainability when selling a 1€ t-shirt? Samantha did not hide from it and gave her view on this.

You can find Samantha Jones and her work on LinkedIn:

https://www.linkedin.com/in/samantha-jones-92b98121/