We were zooming from Nest’s new office space this week! 

Human relationships matter.

Jessica Swesey, the Chief Copywriter & Strategist with 1000 Watt joined us, and we talked about marketing, humanity, AI, and authenticity.

Getting everyone in the organization on the same page

Choosing marketing mediums; everywhere and everything may be too much

The value of conveying candor and authenticity with one’s messaging and understanding the difference between perception and reality

Jessica’s fantastic post, TikTok—please stop

1000 Watt’s 2008 video I am not a lead that still resonates today — and SNL’s Zillow sketch

AI vs reality - humans are becoming more adept at determining what is real and what is not

Humanity and vulnerability

Nothing is easy; what good professionals do is make the real estate journey better.

Find Jessica and 1000 Watt:

Jessica on Threads and LinkedIn

1000 Watt on LinkedIn and their homepage