The people who buy and/or read your book are some of the most invested and hot leads you're going to get. And with a content upgrade, it allows you to proactively reach those readers to draw them into your world - rather than hoping they'll find you on their own.

In this quick tip, Alyson will break down what a content upgrade might look like, how and why it works, and some different places you can use them for the best results.