Susie Wang, the founder of 100 Percent Pure discusses her innovative company, which creates outstanding bath, skin, hair, and makeup products based on pure, food-grade ingredients. She discovered a way to stabilize all natural ingredients from oxidizing in skincare and patented this technology. Susie discovered the use of fruit and vegetable pigments in makeup while picking blackberries in her organic garden. She noticed how the berries stained her fingers. The idea of fruit and vegetable pigmented cosmetics is revolutionary and one of the most significant innovations in makeup, because all other cosmetics are made with toxic synthetic dyes or minerals, and also employ cruel tactics toward animals during testing. This is a great show filled with valuable information for everyone.