The story of every successful startup includes critical turning points that require challenging adaptations to win their markets. Turntide faced that moment in 2022 when it became clear that taking the company to the next level would require a wholesale transformation, from an organization that chases sales to one that develops products that fit customers' most important needs. This episode of T-Rex Radio is a very candid story of how Turntide implemented Marty Cagan's "Empowered" model, and arrived to 2023 a very different company from the year before.