Take a look at your LinkedIn profile. If you’re in a leadership role, do you see the verbs “manage” and “lead” over and over? When possible, avoid duplicate words because they water down your message. On second reference, swap out “manage” or “lead” with words like “oversee,” “guide” or “supervise.”

A variety of leadership verbs will make your LinkedIn profile – or a professional bio, in general – more colorful and interesting. Word choice is a powerful tool as we promote ourselves.