Sheri Howell is Head of Marketing & Communications for Medjet, the top-rated traveler protection membership in North America. She started her career at MTV, where as Vice President of Music she helped evolve a "little niche music television channel" into one of the most internationally recognized brands in history. Former clients and project partners of the branded content company she started after leaving MTV have included Walmart + Miley Cyrus, Intel + will.i.am, Virgin Airlines, Snickers, Sports Illustrated, the Hard Rock Casinos & Hotels, and more. Howell's viral content marketing and artist integrated campaigns have earned Emmy, Clio, Webby, CES Global Media, and NAACP Awards, multiple Telly Awards, and a nomination for the Titanium Lion at Cannes. In this episode of Takin’ Care of Lady Business®, Jennifer Justice speaks with Sherri Howell, a seasoned professional in the entertainment industry, began her career at MTV Music Television and quickly ascended to Chief Marketing Officer at Medjet, demonstrating her adaptability and prowess in various industries. Sherri's perspective on her career is one of growth, adaptation, and fulfillment. Starting at MTV, she honed her brand and talent management skills and, after 15 years, transitioned into entrepreneurship and marketing. Despite facing challenges in this new venture, Sherri embraced them with a problem-solving mindset, finding satisfaction in working with brands she believed in and creating successful strategies. Her innovative thinking and strategic approach have been instrumental in doubling sales at Medjet, even during the challenging times of the COVID-19 pandemic.Here is what to expect on this week’s show:

Discover how embracing change and taking calculated risks can lead to incredible career opportunities and personal growth.

Explore how a diverse skill set can serve as a secret weapon, allowing you to thrive in various industries and roles, opening doors you never imagined.

Uncover the power of collaboration between brands and talent and how aligning interests can lead to extraordinary success stories.

Quotes:"I love to hear these stories because I think it's very inspiring and encourages women to understand that life is not linear. Your career is not linear. And you can use all of these assets and experiences that you've gained over time to transfer into other industries." - Jennifer Justice“It kind of broke my heart that there was just less and less music [on MTV], and the types of programming that they were evolving into, I didn't really want to make.” - Sheri Howell"People call us from all over the world. They've had an accident or they're really sick, they're scared, they're stuck in a foreign hospital. And we send a team that shows up at their bedside, rolls them out, puts them on a jet, brings them to the hospital of their choice." - Sheri Howell"Make your own way. Don't let anybody tell you what you should be and do something that you love, because if you do things that you love, you will succeed." - Sheri HowellThis episode is sponsored by Medjet. Medjet is the top-rated air medical transport and crisis response membership for travelers. If you’re hospitalized while traveling or your safety is threatened abroad, they get you home. Join Medjet before your next trip at Medjet.com.Learn more about your ad choices. Visit megaphone.fm/adchoices