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The Rise of Caulipower:  How Gail Becker Went From Agency President to Disrupting The Food Industry

The Rise of Caulipower: How Gail Becker Went From Agency President to Disrupting The Food Industry

Released Wednesday, 19th July 2023
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The Rise of Caulipower:  How Gail Becker Went From Agency President to Disrupting The Food Industry

The Rise of Caulipower: How Gail Becker Went From Agency President to Disrupting The Food Industry

The Rise of Caulipower:  How Gail Becker Went From Agency President to Disrupting The Food Industry

The Rise of Caulipower: How Gail Becker Went From Agency President to Disrupting The Food Industry

Wednesday, 19th July 2023
Good episode? Give it some love!
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Gail is best known as an entrepreneur, philanthropist, and the Founder of CAULIPOWER, the most disruptive company in the better-for-you frozen food space. The company experienced hyper-growth, reaching over $100m in revenue in five short years. She has received recognition for her achievements in business from Forbes, Fast Company, Inc., and Ernst & Young. Gail is a frequent media guest, sought out for her opinions on the rise of female-owned businesses, healthy food trends, and building great brands. As the mom of two boys with celiac disease, Gail grew tired of searching for healthier alternatives that were easy to make and tasted great. Knowing she couldn’t be alone, she left her corporate job and launched CAULIPOWER in 2017.  Today, CAULIPOWER is America’s #1 Cauliflower Crust Pizza, #1 Gluten-Free Pizza, and a top 10 frozen pizza brand in the total market. CAULIPOWER is recognized as the true disruptor of what was one of grocery’s most stagnant categories and, in 2022, was named one of the Top 10 World’s Most Innovative Food Companies by Forbes.As the company continues to expand into various categories, including chicken tenders, pasta, riced cauliflower, and breakfast scrambles, it remains Gail’s mission to eliminate the need for consumers to ever have to choose between taste, health, and convenience.In this episode of Takin’ Care of Lady Business®, Jennifer Justice and Gail Becker discussed the importance of taking risks and believing in yourself. Jennifer shared her story of starting her own food business, CAULIPOWER. Despite facing difficulties raising money, Gail launched her product in thirty Whole Foods stores in February 2017. She took a risk and bet on herself, maxing out her credit cards and selling her clothes online, eventually raising her needed money. Gail also discussed the need to redefine success and the worst advice Gail ever received. Listen to this episode for a coupon for a free CAULIPOWER product!Here is what to expect on this week’s show:

Careers are not always linear but more like a jungle gym, allowing for multiple pivots and exploration.

Sometimes, following a calling or intuition is more important than focusing on guaranteed success when making career decisions.

Learning and education can play a crucial role in starting a business, with the ability to hire consultants and learn from industry experts.

Taking risks and betting on oneself is essential, even when faced with skepticism or lack of support.

Knowing when to hire a CEO or delegate responsibilities is crucial for personal growth and preventing burnout.

Redefining personal definitions of success beyond financial milestones is important, and recognizing the courage and determination it takes to embark on an entrepreneurial journey.

Quotes:“It's okay to pivot, and it's okay to pivot once, twice, and sometimes three or four times until you feel like you get it right.” – Gail Becker“You should always bet on yourself. You should always take that bet. I can't think of a better lesson for the kids that we raise and the women that we cheer on.” – Gail Becker“It was probably easier than I thought it would be. I think that's so true in life, right? So much about life is the anxiety that we sort of build-up and think, can I do this? It's going to be horrible, whatever it is in life. And then you go through it, and you're like, okay, well, that wasn't so bad.” – Gail BeckerSocial Media:https://eatcaulipower.com/en/https://www.instagram.com/caulipower/https://www.facebook.com/caulipower/https://www.pinterest.com/caulipower/https://twitter.com/caulipowerThis episode is sponsored by Medjet. Medjet is the top-rated air medical transport and crisis response membership for travelers. If you’re hospitalized while traveling or your safety is threatened abroad, they get you home. Join Medjet before your next trip at Medjet.com.Learn more about your ad choices. Visit megaphone.fm/adchoices

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