Making social media advertising easy to understand is CJ Bachman’s thing. In this episode, she helps you increase your business’ online visibility with a few tips on applying the sales funnel to social media advertising.

00:06 – How the traditional sales funnel model applies to Social Media advertising00:21 – Top of the funnel: connecting with people00:33 – Middle of the funnel: get a commitment 00:50 – Bottom of the funnel: getting a purchase/conversion00:58 – Creating ads for people based on where they are in the funnel01:11 – Why you shouldn’t do one ad for everyone01:22 – Provide the right information at the right time01:33 – Fine tune your audience

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