The Holy Grail of blogging is to find a niche an inch wide and a mile deep. That way you can build an audience and make money from it. Sholto Macpherson found his niche in the unlikeliest of places, but then that s exactly where you re likely to find a profitable niche.

Listen to this episode if

• You want an idea of how to make money from blogging
• You need advice on how to find and grow an audience of fans
• You re writing for any kind of audience online

Heading out of the cloud and around the world

Writing his own blog about cloud accounting software has taken Sholto Macpherson around the world on his own terms.

Sholto Macpherson of DigitalFirst.com, a blog about accounting technology, had his epiphany in an unlikely place:

Sholto Macpherson found a niche that led to a successful media property

When I walked into that conference and saw it, I said, Wow, these accountants are really different. There s a huge story here to be told. I knew at that point that if I followed that story a lot of people would be really interested in it.

That s right, Sholto found his niche in a roomful of accountants talking about being rock stars to their clients.

In this episode of the Talemaking podcast, we talk about:

• What it feels like the moment you realise what your niche is
• The benefits of writing for a niche
• Making the most of an area with a small maximum audience
• Whether being a journalist is an advantage in blogging for business
• Future-proofing your niche
• Monetising a blog, especially one that might never reach critical mass for advertising
• Remaining objective when writing about an industry and selling products

 You can also read Sholto s 7 tips for finding a blogging niche and making money from it.

 

Podcast transcript

Sholto Macpherson:

Why would people read your blog about a niche? It s because you need to find the best information about that niche. You find the best information by finding the experts and befriending them all.

[music]

Steven Lewis:

Over the years I ve blogged about a lot of things. I ve blogged about social media. I ve blogged about technology more broadly. I ve blogged about the business of self publishing. The easiest blog that I ever had to write was a blog that I d write myself personally, which was a blog about a particular passion and interest of mine. That interest of mine is hats, specifically men s hats.

I had a blog called Open Crown that was exclusively about men s hats. What made the blog so easy to write was because the niche was so narrow.

When you decide that you re going to write a blog about social media and you wake up in the morning and it s time to write a blog post, what are you going to write about? Are you going to write about Twitter, are you going to write about Facebook, are you going to write about Instagram? Are you going to write about how to measure things? Are you going to write about how people use it, how people get the most of it?

Is your audience people who are using Instagram or is your audience people who are thinking about Instagram for their business?

All of those things might make a niche too wide to wall. While social media sounds like a narrow niche it may not actually be that narrow. But men s hats is a fairly narrow niche.

And you may be surprised to learn that it s a niche that s an inch wide but a mile deep, because there are huge number of people who have an interest in it. When you wake up in the morning and you re going to write about men s hats and you have a narrow niche, it s really easy to know exactly who you re writing for, exactly what they might be interested in knowing.

And when you narrow it down, you might think it will be harder to find things to write about but actually, post ideas will jump out at you all the time. You ll see a photograph in a newspaper of somebody wearing a hat. You ll be surprised how many books are written about hats.

I loved having that blog for a period of time until it became apparent to me that I really like wearing hats and I m not actually interested enough in writing about them to sustain a blog over a period of time.

But I vividly remember how good it felt to have found a niche and to have absolute certainty every time I sat down to write something, that I knew what I was going to write about and I knew who I was going to write it for.

[background music]

Steven:

I m Steven Lewis and this is the Talemaking podcast where we talk about using the skills of journalism and the art of storytelling to get your business message out. Today I am talking to somebody who really knows about finding a niche and working a niche.

He is Sholto Macpherson, a business technology journalist and an analyst who specializes in online accounting software. Since June 2011, he s published DigitalFirst.com. It s a blog about the latest accounting technologies for small businesses. That s his niche.

Sholto has had fifteen years experience contributing to magazines and websites. He s done radio, he s done TV, you can hear him on webinars. He s spoken at conferences about online accounting and other cloud technologies. His stories have appeared in The Australian, The Sydney Morning Herald and on tech industry websites like crn.com.au and itnews.com.au. But his real online home is DigitalFirst.com.

You may not be that interested in the latest accounting technologies for small businesses, but that is not the point of today s interview. It s not about Xero and MYOB and accounting and managing the finances of the small business. Sholto has found a niche, maintained a niche and made a niche pay.

The point of today s discussion is how did he do that? And how can you apply what Sholto can tell us to your own search for a profitable niche that you can maintain and fill with content.

Steven:

Sholto, little boys grow up wanting to be train drivers and policemen. What was the moment that you realized you wanted to write a website for accountants about cloud accounting software?

The path to the niche

Sholto:

It definitely wasn t when I was a little boy. I fell into writing through university and that s how I first got my first taste of journalism. The path between that and editing a blog on accounting technology was not particularly direct. It took me through sub-editing for a bunch of IT magazines to freelancing for a lot of IT trade magazines for a while and also writing about international politics which is my other great passion besides technology.

The moment where I realized that I needed to write about accounting technology was in November 2011. I had to quit my job about seven or eight months before, which was as editor of one those IT trend magazines and websites. I decided that I was just going to write about cloud software for businesses, for small to medium businesses because there was nothing much around that time. Businesses were being sold service to run emails and I thought it was a silly way to spend your money.

I thought, I am going to write about cloud software. Then realizing that it was quite a way ahead from where the businesses were at in terms of wanting to use cloud software, until I stumbled upon a conference in Melbourne for a cloud accounting program called Xero and found all these accountants there who were unrecognizable to me as accountants.

They were in their late 20s, early 30s. Wearing jeans, t-shirts. Talking programming. Talking about being rock stars to their clients. I thought, Wow, this is, this is strange. There s something happening here. And it seems to be centered around this concept of doing accounting in the cloud.

There was another company at the time called Saasu who also makes cloud accounting software. They just have very different approach to what accountants should do and what accounting software should do.

Steven:

Just to interrupt you for a moment. It is conceivable that somebody listening to this might not know what software in the cloud means. We should explain. What is software in the cloud? What are these accountants doing in this cloud?

Sholto:

The simplest way to explain it is, in the same way that you log on through your browser to move money through your accounts with Internet banking. It s a similar concept where you log in online through your browser and you have all the transactions, the sales, invoices and the receipts and expenses and bills for your business.

Behind all those numbers there s a program that s driving that and that program is hosted somewhere else. That could be a big data center in Australia, or in the US, or in Singapore, or somewhere else.

What does it feel to find the right niche online?

Steven:

It s easy to use them. People like them. That s certainly been my experience with Xero. The reason I wanted to talk to you today was in particular because you found a niche. Finding a niche is something that everybody is advised to do when they want to do anything online. Find your niche. Don t be too broad.

That was the moment for you when you walked into this conference. I suppose the question is for me, how did it feel at that moment when you thought, I ve found it. ?

Sholto:

That s a great question. As a journalist, the thing that I realized I needed to do was to work out how it could be useful. I needed to find an audience to whom I could be really useful.

When I walked into that conference and saw, Wow, these accountants are really different. There s a huge story here to be told. I knew at that point that if I followed that story and talked about Xero and Saasu and what they re doing. Then what MYOB and Reckon and the desktop software companies and how they would respond, I knew that a lot of people would be really interested in it.

Even though it would be a much smaller audience than my original audience, which was a very small and medium business owner, I knew it could be much more important to these people. Because I d be talking specifically about the software that they use to run their clients businesses and to run their own businesses.

Steven:

That s the advice, isn t it? That if you re looking for a niche you want it to be an inch wide and a mile deep. Did you have a sense immediately at this conference that there was going to be material to write on a daily or at least on a frequent basis about the world of cloud accounting software?

Sholto:

I didn t know. I wasn t sure at all actually. For a while I hedged my bets. I kept writing articles about Office 365 and Google Apps. I wanted to keep writing articles about those because Office Productivity is the biggest market at the moment. Everyone has to use one of those two products, Market Software or Google Productivity Suite.

I thought, Well, I ll just write 80 percent about accounting and 20 percent about the other stuff. It was only until very recently where I said, No, no, I can just write about the accounting stuff and that s OK.

In fact it s better if I just write about the accounting stuff because it just means that every time a reader comes to my site or opens my email or my newsletter or whatever, they know what it s going to be about. There s not a 20 percent chance it might be about something that they re not interested in.

It s extremely refreshing when you can work out a business model to support you working in that niche. Because then you get to immerse yourself even further and you find all these stories that people really care about before they even know that they should care about it.

A great example is what the Australian Taxation Office has been doing with modernization and automation. Many accounting firms see this as a threat but they don t understand the nature of the threat. What do they have to do to take advantage of this change? What do they have to avoid to make sure that they don t get steamrolled by it?

Steven:

How do you overcome, when you re getting into such an interesting area? I was having a conversation at breakfast this morning with a colleague about a piece of writing software that we both love passionately, which is Scrivener. It s for authors but frankly anybody who Do you use it?

Sholto:

I don t.

Steven:

Have you heard of it?

Sholto:

Sorry. I haven t heard of Scrivener. Is it like Scribe, something like that, like Copyblogger or something similar?

Steven:

Scribe from Copyblogger is an SEO plugin. Scrivener is, to make a long story short. A guy goes to write a novel. He finds that using Microsoft Office to do it causes him to lose the will to live. Pauses writing his novel to learn computer programming so he can write a better program for people who write books.

The result is Scrivener. People who use it to write, love it with a passion. I wouldn t write anything longer than three pages without doing it in Scrivener. The problem is as we have just identified, is that you write for a living, you ve never even heard of it.

She, my friend at breakfast, runs courses in using Scrivener. The challenge she finds is, of course, are not enough people have heard of it to know that they should go to a course to learn to use it.

Is it similar with the cloud or was it the same when you got into writing about it, that the audience was smaller than it should be because people didn t know?

Working in an area with a small maximum audience

Sholto:

I would definitely say with the cloud productivity suites, such as Microsoft and Google that definitely applied, mainly because what they are using isn t broken. There s nothing wrong with using Microsoft and desktop today. People aren t looking for a solution to that.

That sounds similar to this Scrivener thing. People who want to write will write with whatever they can get their hands on. It doesn t need to be a computer program that s dedicated to that.

So the challenge is that if you ve come up with something that dramatically improves on the common experience of doing whatever it is. Whether it s using Office Suite or writing articles and telling people that this can really change their lives for the better.

I ended up not going down that path by focusing less on the office software and focusing on the accounting software. Actually that s very true; you could apply that to the accounting software on a desktop. There are many accountants and business owners who are happy with desktop software.

I guess in a business context the cloud software allows you to be much more efficient at your job and more productive at your job. Those are two key factors in how much money you can make as an accounting firm. That s a bit of a driver there to look for competitive advantage through new ways of doing things.

What happens when your business relies on the existence of a business over which you have no control?

Steven:

One of the things we were talking about this morning in terms of running training on a piece of software is that nobody actually knows that they need it. You re in a situation where you are in a symbiotic relationship with another product. If you run training with product X and product X eventually falls over because they discontinue it. You are a little bit out of a job.

Is that a nervous thing when you write about something like cloud accounting that s, at the moment, a niche market to do cloud accounting and you are a niche information provider on top of that. There is a smaller than the whole market for the cloud accounting and then a smaller market than that for people who ll read your site. Does that make you nervous?

Sholto:

That is a very good question. I would say that there is a time frame to be talking about this level of interest in cloud software. It is becoming the norm. Once it does become totally mainstream then no one is really going to go to a blog to write about it, even the early adopters because that s just the way you do things.

I think the difference is that you don t end up writing about products you end up writing for people. My audience is, I came into it as a classic business technology journalist looking for products to cover. Through this experience, I have realized that actually I have to write for the accountants and business owners that use these products and talk to them about the issues that they face.

When you do that it stops becoming about the product. You are talking about the product all the time but you are doing it from a perspective of How can I help my reader improve the way they do business? .

That is a never-ending cycle of topics there. Things change all the time, new ideas come along that need to be explained. People want to work out what the best way of doing things is.

Steven:

When you re trying to get the word out, you are there to help the business owners but, the business owners need to know that you are there to help them. How do you get the word out about DigitalFirst?

How do you promote a blog in a niche?

Sholto:

There are many ways. The way I built up my blog was by writing about new products in greater detail than anyone else was. When MYOB and Reckon were starting off with their cloud products and developments no one was really talking about that. I was going to say no mainstream media but, really no one at all was. Even among accountants there were very few blog posts being written.

Just by virtue of becoming the only site that had any information on these programs you naturally pick up readers who are searching on Google for it. It does really well in the rankings.

Steven:

So that s the holy grail of niches, right? People are actually searching for a term that you can rank for.

Sholto:

That s true. That s how you get just the early adopters. The people are just the tip of the spear because most people are not going to sit down and say Hmm, I wonder how MOYBs cloud program is doing? and type in MOYB cloud accounting or whatever it might be.

The thing is that if you get the people that do search those terms, they tend to include among their ranks influencers who will talk to others. Or, others will follow them and emulate them. They will say You need to read this blog because it talks about this stuff and you ll find it really useful.

It is about identifying. You know the Pareto Principle, the 80- 20 rule. You need to find among your readers the 20 percent who are the most passionate. They tend to be the ones that find you the earliest. You can establish that relationship and over time it kind of fans out like a spear.

Steven:

How do you maintain a relationship with your readers?

Sholto:

By being visible. That happens in several ways. I post several times a week about news and opinions for what s happening in accounting technology in Australia and around the world. I attend conferences. I am going to New Orleans next month for the Sage Summit and I will be tweeting vociferously from there so people from Australia can follow back home. People in Australia can follow back at home and elsewhere in the world.

As a journalist, it really helps being a journalist. I talk to a lot of people in the technology companies about what they are doing, what they are working on. I talk to the senior executives about where they are taking the company. I write all that up, I just have a good understanding of where the industry is at any one time because I m talking to more players than most other people.

Does being a journalist make you a better publisher and blogger?

Steven:

When you said it helps to be a journalist, you mean it helps because you are writing for other publications and at the same time you can be asking questions on behalf of DigitalFirst? Or, do you mean being a journalist makes you a better producer of a blog and a niche?

Sholto:

Oh, definitely the first, but I was actually thinking the second because the media is an identifiable group in society that I give an access to events and people and projects more than the ordinary person. So, they can act, so it can disseminate information basically. This way you get media passes. When I m going to the US I have got an I visa which is for journalists so that we can go and it s valid for five years and I can go in and out to cover things without having to go through the whole process.

It s the same thing on a local level when you are talking to people and say you re a journalist. Sometimes it means they want their PR person to sit next to the one I talk to. But often it means they will think about what they want to say because they are aware that what they say is going to be presented to the general public.

I think it also helps being a journalist in that, when you are reporting on things and on a niche then you are developing a timeline of information that people can go and visit and it becomes almost a statement of record. Not as grandly perhaps as the New York Times, but nevertheless it becomes a statement of the record of a sort.

If you go to DigitalFirst and search for MYOB or Reckon or Xero, or Saasu, or any of these other ones. There will be a string of articles that are recording what people in the company, or what the customers or what their rivals have said about them in their products going back to four years. And, that is in the public domain, so all searchable. A non-journalist could do that, of course, but the hardest thing about any blog is writing the next article, the next post I mean. It s a consistency and discipline to just keep doing it, week after week.

Steven:

I think there s also the skill set that comes with being a journalist. I was doing some work for a client the other day. They were saying well, it would be good to do a market report of what people are doing in the market. I said OK, is there anyone in particular that you want me to speak to? And they said, what do you mean? I said that I was going to call the players in the market and ask their PR people for an interview and what they have to say.

It had never actually occurred to the client that I might go out and speak to the people in the market. They thought I was going to, I don t know, watch the YouTube videos or read the website of the company and of course, as a journalist it had never occurred to me that I wasn t going to phone up and say, Let s talk.

I wonder if you d agree with me that when you look at a lot of blogs, they re opinion pieces. They are nothing but opinion pieces because it doesn t actually occur to the person writing them that I could phone up and get a comment from somebody.

The power of the interview to get great content for your blog

Sholto:

I think that s very true. The best blogs always have some information in them, some kind of primary research. A really great one by a Los Angeles venture capitalist called Mark Suster. He s not a journalist, but he uses anecdotes extremely well and backs it up with his considered opinions. I think there are ways around it. I think there s a difference. Although I have to say that sometimes being a journalist is not what people are comfortable with.

I remember I was talking to one guy who wanted to start a corporate blog and I said, Why don t you sit down and have a chat with one of your customers and record what they say and top it up. You can interview them. And he said, I don t actually know how I feel about that because then it wouldn t just be me having a beer with them, there will be a tape recorder on the table and I will be writing it up. That would change things. He had a really good point. For me, that s just what I do. I don t really think too much about it.

Steven:

Yeah.

Sholto:

But for a businessman

[crosstalk]

Steven:

We talk to people who drink beer and write down quietly what they say

[crosstalk]

Sholto:

for a businessman who has, with clients who spend hundreds or thousands of dollars or millions of dollars. He wants to maintain his relationship as a vendor and that has its own privileges that you might not want to blur by stepping into a pseudo-journalist role.

Futureproofing your niche

Steven:

You mentioned earlier that there may be a time limit on how long people will read a blog about something that may just become the norm. Do you have your eye on other niches? Are you are scouting for the next place to go?

Sholto:

Well, even a blog about cloud software is still useful if it then becomes about, I d definitely talk about the blog in terms of running the accounting software these days. That s all about accounting technology because now we have got the Apple watch and Android watches. There are apps now that can bring your bookkeeping to your wrist.

[laughter]

Sholto:

Doesn t that sound exciting?

[laughter]

Steven:

You really have found a niche.

Sholto:

I don t think that it s necessary to move into other niches. And, actually, it is a constant distraction. I m thinking about other niches that I could go into because I could see many parallels in what I do. I could apply it to other niches and I have to keep pulling myself back and saying, no no.

This is a great niche, there are plenty of people who find what I do extremely useful. You need to keep exploring ways it is that you can increase your usefulness because every time the more useful to them you will be, the happier they will be to pay money for that information, or for that value to whatever it is that you are doing.

Steven:

On that subject, the wonderful new word, monetization. How do you monetize DigitalFirst?

Sholto:

Well, it s been a very exciting year for that.

[laughter]

Monetising the blog

Sholto:

I have to say, when I began I was like, this is going to be easy I m just going to work up a blog and put on ads on the side and thoroughly profit. It of course turned out to be much harder than that, mainly because of two things. One is that, my niche is so small I couldn t quite get to the position where some site display advertising would make sense.

But secondly also, display advertising is just becoming ridiculously cheap and even in a niche I could charge quite a lot actually for a long time. It s just becoming harder and harder and also companies are better able to measure results. If the results aren t exactly what they want, then there are many different marketing channels now.

The competition not just within advertising, display advertising itself, but other forms of marketing is increasing. It just becomes harder to get those long term clients, and I have had some but anyway, what I am doing these days is instead of that ridiculous publishing model of giving away your articles for free and the running around trying to find advertisers to pay for the traffic that comes through, is to sell reports under the Macpherson Report, of course, and to work out what it is my readers are willing to pay money for.

That s been really exciting because I thought, yes, it s fantastic to write ideas to put up a report and people will pay for it. And then I realized that actually accountants don t normally pay for reports, they are normally given for free and it would have been more sensible to do it around the workshops or something else which is something I m looking at as well.

But it just shows that if you get the right topic and you can get the right information, people are willing to pay for it. I am selling reports now about accounting technology for competitive advantage to accounting firms.

Steven:

How much does the report cost?

Sholto:

It is 279 Australian dollars plus GST.

Steven:

That seems extremely reasonable.

Sholto:

It s a bargan at twice the price.

Steven:

I remember once working for somebody who d bought a Forrester Report on company social media policies. I think it was $400 for what was a ten page PDF that seemed to me to have involved the researcher doing no more than phoning IBM and Intel and saying, What s your policy? then drawing some tenuous connection between them like Both mentioned Facebook but only one mentioned Twitter.

[laughter]

Steven:

500 bucks.

[laughter]

Steven:

What sort of depth are we getting in a Macpherson Report?

Sholto:

22 packages of dynamite really.

[laughter]

Steven:

It will leave the reader satisfied.

Sholto:

I hadn t written reports before and I have never really paid to read them myself because there s very little written for journalists to be honest, or publishers.

Steven:

True.

Sholto:

I just really approach it the same way I write my articles which is, I try and think of the most useful way to present information for my readers and increasingly find that s through pictures. I write many words, I ll try to pack in a lot of information, but I am also trying to represent that information in different ways to make it more accessible and understandable.

That is definitely having an impact for me. I am a words guy, but when I sit down with a pencil and do a crappy diagram and give it to my designer to turn it into something beautiful. It makes a difference, I ll stick it in there and think, that actually does make sense.

Steven:

Assuming you manage to find the right topics for the report, is that enough to finance the whole site? Does that keep it going?

Sholto:

Yes.

Steven:

In that regard, you are off to New Orleans. Is that as a journalist on a wonderful media trip or is that financed by DigitalFirst sending its intrepid reporter to Louisiana?

Sholto:

It is a junket, 100 percent.

Steven:

I miss those.

[laughter]

Remaining objective and still making money from a blog

Steven:

Do you find that it s difficult, when you are the publisher of the site, you are the guy selling, advertising and content but you are also the journalist. There s no separation of church and state. You are it. Is that tricky when when you re swimming in a niche when there s only a limited number of players who ve got money that they ll

[crosstalk]

Sholto Macpherson:

You know what? It is when you re in display advertising, absolutely. That is true. It s not once you start selling your own reports because the people paying your income are the readers who are these vendor s customers.

Once you have a big enough profile in a niche, then it becomes important for you to attend events. Because it becomes a signifier of the importance of that event.

I went to the US for Intuit s QuickBooks Connect Conference last November. I hope they ll ask me again. Xero was in Melbourne in August. I m hoping that these vendors will invite me to all these conferences because they know that I ll cover their conference in greater detail than anyone else will. That is a value to their customers and to their prospective customers.

Because as your friend with the Scrivener planning workshop finds, the biggest problem is communicating what a company does with its customers and prospective customers in as many ways and as clearly as possible.

If you have someone who understands everything that s happening in the industry and understands what you re trying to do and what your product is trying to do, then you need them to be there. Go big in your niche and I think you can t go wrong as long as you re not a dickhead.

Steven:

I imagine to anybody listening to this who is looking to find their own niche you are now something of a pin-up.

Sholto:

I ve always wanted to be a pin-up.

Steven:

An exemplar to follow. What advice would you give somebody who s looking to find a niche? It s a little bit like asking for advice on how to find a leprechaun, but you found one, so.

Sholto:

I think you do it by working at how you can make the biggest difference to people. That is really wishy-washy advice, it s probably useless. But, I think that you know when you find a niche when people become fans. When people start contacting you to say, Hey what you re doing is really fantastic. You kind of know that what you re writing about.

But how do you find that? The best way of course to be in a job that you like, it s to follow something that you like. Mine was technology and how technology can improve people s lives. If it s writing and obviously you got to find a commercial angle to it. Mine was adding accounting to that.

But, say for your friend with the Scrivener there, maybe it is attaching themselves to the content marketing or something like that. Or some larger marketing conference where she just goes and really dig about the best tools for content marketers and becomes the person that understands quality writing for content marketers for example. But I think the tighter you can narrow that niche down the better.

At the beginning you should start off as small as possible. Even if it is a matter of looking at a meet-up on your favorite topic and going along and finding say 30 nerds about drones for example and say, I m going to write just about drones in Sydney for people using drones in Sydney, you build up a really strong niche very quickly.

That will begin to snowball until you re the biggest person writing about drones in New South Wales and then Australia and then Asia Pacific and then you become a global expert.

You just have to start small because it will be those 30 geeks that you met at that first meet-up who were talking about drones and you said, No, I m going to come to every meet-up. I m going to cover what s said here. I m going to cover what each of you is doing. I m going to profile you. I m going to interview you. I love what you re doing.

That is how you become their rock star and then they ll tell their mates and say, This person is fantastic. This person is fantastic. He writes all about me.

[laughter]

Steven:

Sholto to wrap up, when people want to follow their favorite niche finder on his global junket, how can they follow you? Where can they find you and get in touch?

Sholto:

My Twitter handle is Sholtomac, S-H-O-L-T-O-M-A-C. Please say hi. I m generally around. DigitalFirst.com is the website where you can read all about accounting technology for cutting edge accounting firms and business owners. They re probably the best places to find me.

Steven:

Sholto, thanks very much for talking to us about niches today.

Sholto:

My pleasure.

Steven:

You ve been listening to Talemaking from Taleist. I m Steven Lewis and my guest today was Sholto Macpherson from DigitalFirst.com.

Sholto has very kindly donated some discount coupons from Macpherson Report. If you re curious, if you re one of the first 10 people to get into the subscriber library, you can find the discount coupons there.

You can get into the subscriber library by joining our mailing list. It s chock-full of exclusive content that our guests have donated to Talemaking. Go over to Taleist.com. Head over to the Talemaking podcast section and you ll easily find your way to the subscribe area. Get into the library. You ll love what you find there.

In the meantime, until the next story, thank you for listening.

The post How to find, monetise and future-proof your niche blog appeared first on Taleist.