A robust employer brand acts as a magnet for top talent, attracting individuals whose values align with the company's. This not only ensures a continuous influx of skilled professionals, but creates a competitive advantage in retaining talent.
On this episode of Talent Experience Live, Amit Parmar, CEO of Cliquify, explains how and why employer branding takes a front row seat in enhancing employee retention, with specific examples of employer brands that are getting this right. Ultimately, a well-crafted employer brand becomes a strategic tool for organizations to retain their talent, reduce recruitment costs, and build a workforce that is not just skilled, but deeply connected to the company's vision and values.
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