Scott Scully is the Founder and CEO of Abstrakt Marketing Group, a B2B lead generation and business growth agency. Under his leadership, Abstrakt Marketing Group has achieved an impressive annual growth rate of 20% for the past 13 years, resulting in a current team of 550 members and a projected revenue of $78 million for the year. Over the past 30 years, Scott has started, invested in, or played a major role in several companies in the marketing and lead generation space, three of which have exceeded $12 million in annual revenue. He is also the co-host of The Grow Show, a podcast for business leaders and entrepreneurs with a growth-driven mindset.

In this episode…

Scott Scully of Abstrakt Marketing Group is proud to have a team that differentiates his company from the rest. He’s so confident in his people that Abstrakt offers guaranteed results — and clients don’t have to pay until these results are achieved. How does he develop a team of A players that take Abstrakt to the next level?

The first thing Scott does is define the traits of A players and hire based on these characteristics. Once these A players are on the team, Scott holds weekly meetings and appoints A player scores to ensure employees are on the right track. On the company side, he helps create an innovative culture that fosters employee growth, happiness, and constant development. How else does Scott attract and retain top talent?

In this episode of Talent Wins, Chris Mursau chats with Scott Scully, Founder and CEO of Abstrakt Marketing Group, about hiring and retaining a team of A players. Scott digs deep into his MAP meetings, tips for improving culture, and the value of creating opportunities for your people. He also shares advice for growth-minded CEOs who want to scale!

Resources Mentioned in this episode

• Chris Mursau on LinkedIn 
• Topgrading on LinkedIn
• Topgrading
• Scott Scully on LinkedIn 
• Abstrakt Marketing Group
• The Grow Show: Business Growth Stories from the Frontlines