TALK BUSINESS WITH Steve Mandell – Gameplan

CEO Steve Mandell is the CEO of Gameplan Enterprises. As an entertainment attorney, entrepreneur and brand and marketing expert, Steve has more than thirty years of experience in negotiating top tier national and international agreements in sports, media, business, licensing and brand development. He has structured deals with numerous professional sports teams, media networks, multi-channel and publishing companies. As an expert in licensing and brand and product development, Steve speaks at various entrepreneur conferences and at pitch and investor events that have also included major entertainment and sports celebrities. Steve has procured and negotiated several television shows and has a full service digital design firm and Podcast Network. Steve was one of the founders and subsequent sole owner of Gameplan Inc. that developed, manufactured and distributed licensed board games. Gameplan developed games for the NFL, MLB, CNN, Caesars Palace, and others. The games had nationwide distribution in Toys R Us, Walmart, Target, K-mart, Sears and other retailers nationwide and had received national recognition for its product line. He was the founder and innovator of virtualtryout.com that produced thousands of original videos for College recruiting prior to the existence of YouTube. Steve is one of the original founding members of Elite Sports India that is building American football and other sports leagues at the collegiate and professional level with a secondary emphasis on licensing the collegiate brands in over 33 cities in India. Steve has been pitched on hundreds of products, services and business development deals and acts as a Business Advisor and coach to individuals and businesses worldwide.

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Questions

00:52 - Steve you are the man when it comes to Celebrity brand management, Who are some of the biggest names you have worked with and how did you get into it

04:25 - You do so much, how do you manage your work life balance

06:16 - You must have been offered so many deals & investments over the years, How do you know what the right deal is and talk us through that process.

11:16 - What common traits do you see in the most successful people you work with

13:15 - Are Entrepreneurs born or built?

15:38 - As someone that has heard a lot of them, What makes a great pitch

18:02 - What deal has given you the most joy

21:02 - For anyone that has been on Clubhouse they will almost certainly have bumped into JT Foxx, I know your good friends with him and we are big fans of him, what’s he like in real life & how did you guys meet?

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