Christian Jurinka is our guest on our eleventh episode of Talk Experiential! He is the CEO at Attack Marketing, a national & field marketing agency that helps brands connect with their core customers through retail events, experiential events, and both non-traditional and traditional marketing. We talked about the importance of having qualified and particular people working these events and representing brands. Topics on Today's Episode:How important is the "people aspect" in marketing? What does great interactions between brand reps and the public create? How does it generate brand loyalty and brand awareness?How does the minimalism trend impact brands? For more information on Christian, you can follow him on Twitter @cjurinka or connect with his company, Attack Marketing, at http://www.attackmarketing.com/.