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#7 Brand Positioning and the Future: What is the Role of Experiential Marketing?

#7 Brand Positioning and the Future: What is the Role of Experiential Marketing?

Released Wednesday, 7th June 2017
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#7 Brand Positioning and the Future: What is the Role of Experiential Marketing?

#7 Brand Positioning and the Future: What is the Role of Experiential Marketing?

#7 Brand Positioning and the Future: What is the Role of Experiential Marketing?

#7 Brand Positioning and the Future: What is the Role of Experiential Marketing?

Wednesday, 7th June 2017
Good episode? Give it some love!
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Brock Marlborough is our seventh guest on the Talk Experiential podcast. Brock is the Director of Production at Pen & Public and was previously the Head of Experiential at The Uprising Creative. Topics on Today's Episode:- What is the meaning of “experiential?” Why would anyone develop a marketing strategy without including experiential marketing? (Hint: They wouldn’t) - Where do you see brands going with the live event side and interacting with consumers?- How can a brand position themselves to support their position politically and where should they draw the line? - What are some of the best experiential marketing programs that you have seen and why were they successful?For more information on Brock, you can visit his website www.brockmarlborough.com.
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