Branding is less of an art and more of a science. While visuals are important to how people perceive your brand, it's even more important for your fans and customers to know, understand and trust you. That is where the science comes in. Enter our guest for this episode.

Join me as I welcome Mari Paseva, branding & marketing specialist and founder of MP Marketing Practice as she dissects the anatomy of a good brand and discusses the importance of having a brand goal irrespective of whether you're a startup or an established business.

She also shares her insights on some of the misconceptions of branding and how marketers should position their company's brand and marketing strategy to show how they contribute to the growth and longevity of the business.

You can connect with Mari on LinkedIn

To know more about what we do visit our website HERE

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