Paul Greenberg known to many (of his own braincells) as the Godfather of CRM, brings you the fresh eyes of an industry analyst who refuses to accept that he is actually the Grandfather, not the Godfather, of CRM. He will, in 30 minutes, cover the trends, companies and people in the world of CRM, CX, customer engagement - all things related to customers in a rather cheeky way. Maybe. Maybe seriously. Depends on (his) mood.