The digital health industry is booming, but many digital health apps can’t seem to retain users.

Although the industry continues to grow, many of the products out there aren’t creating positive health changes in the lives of people.

Nevertheless, when you look at data on medication adherence — just one example of a prominent issue some health apps try to address — 40% to 50% of the individuals living with chronic diseases don’t take their medication as prescribed.

Despite the technology advancing and investment increasing, this medication adherence figure hasn’t really changed since the early 2000s, as reported by the World Health Organization.

It makes you wonder.

With the increased investment over the years, why are so many of these digital health apps ineffective at creating real change in health outcomes?

In this episode we discuss designing digital health apps and a framework for designing apps that facilitate behavior change.