Companies have more tools than ever to broadcast their own messages, whether it's via a website, podcasts, newsletters, social media, or all of the above. Breene Murphy from Carbon Collective and the Forbes Communications Council joins the show this week to share his own experience with content marketing, as well as examine Andreessen Horowitz's decision to launch its own publication called Future (which we discussed at length in Episode #61). Content can help give a company a louder voice in a noisy marketplace, but Murphy talks about some other benefits that comms people and marketers might overlook.

We talk a lot about the future of work these days, particularly as we emerge from the global pandemic. Ewan shares a new study done in Iceland about a four-day work week, something that was obviously popular with workers. The thing is, the experiment also proved to be useful for employers. Ewan explains why.

In Check This Out we return to Britney Spears and her controversial conservatorship, while Cam brings up cancel culture and the case of a brave musician from the band Mumford and Sons.

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Links and Show Notes

• Episode #61: Andreessen Horowitz Launches Future - PR & Law Podcast
• Iceland's Four-Day Work Week Trial was a Triumph for All - Quartz

Check This Out

• Britney Spears's Conservatorship Nightmare - The New Yorker
• Substack: Winston Marshall was 'Bloody Terrified' to Quit Mumford & Sons. He Tells Me Why. - Common Sense with Bari Weiss

Guest

Breene Murphy is the vice president of strategy and marketing for Carbon Collective, an...