Welcome to the CDP-Special with 3 of the most influential, independent voice in CDP: Zach Van Doren, CEO of CMOLabs; David Raab, Founder of CDP Institute; and Anand Thaker, CEO of Intelliphi. At the end of this session, we hope our listeners – primarily potential buyers of CDP and marketers interested in/ accountable for customer data management initiatives - have a better feel of some key factors/ developments impacting the space (beyond the obvious information one finds about choosing a CDP in buyers guides or vendor narratives) that they should be aware of/ thinking about.The 5 major factors buyers should think about1. At 2.00: How do marketers strip down to the core of what their CDP needs to do? Many features, many functionalities – what really makes a CDP a CDP?2. At 8.00: How will the growth/consolidation/acquisitions/fragmentation of the CDP industry impact the way a buyer approaches their decision?3. At 18.00: At what point do marketing leaders start to connect CX and Personalization with CDPs? What is the connection between marketing automation and a CDP purchase decision?4. At 22.00: Build or buy a CDP? Our experts help us understand if there is anything to the open-source or ‘tools that help you build your own CDPs’ options; and in what situations those may be useful to consider.5. At 30.00: CDP, DMP or both? How to prioritize when the lines are blurring?Plus: a bonus rapid fire round with 3 questions that we ask our panel to answer in under 30 seconds…1. What major innovations have you seen in CDP technology over the last few years?2. What are the most frequent questions you get about CDPs? Have they changed over the years?3. What sets a ‘great CDP’ apart from merely ‘a good one’? Share your thoughts and comments on LinkedIn and Twitter!