This week, we dig into the Gartner Hype Cycle for Digital Marketing and Advertising 2019, with Mike McGuire who takes us through the category selection and what the different phases (should) mean to us, marketers.We also talk through the 3 of the 4 technologies identified in the report as being transformational for marketing over the decade - currently, these 3 are all at the ‘peak of inflated expectations’ but will soon be entering the ‘trough of disillusionment’.Customer Data PlatformsAI for MarketingReal-Time MarketingWe connect the dots between the 3 technology categories in the context of ‘data’, as well as talk about the distinctions between real-time data ingestion/ integration, real-time marketing, and our responses as marketers, which don’t have to be ‘real-time’ as much as what Mike calls ‘customer time’ for the best customer experiences. David adds, “people don’t want personalized ads - they want personalized service experiences.”While on experiences, we throw in the ‘adtech-martech convergence’ conversation for good measure, and David tells us he’s (coincidentally) been hearing a lot more CDPs plugging directly into a DMP (versus DSPs as was the practice so far)…we live in interesting times.I ask them why some people (like me) have such different ‘buyer’ and ‘prospect’ experiences with the same brand, from the same device, in spite of all the technology available for ‘seamless’ experiences. Is it an identity resolution gap or an adtech-martech gap?Listen in as David and Anand both arrive (from different routes) at a very likely explanation.We end out the session with David and Anand taking us to some of the main themes from MarTech Conference East and what was particularly exciting to them. Don’t miss it! (or read the full transcript on the next tab)Additional Resources:For more information on the technologies driving marketing innovation, listen to the Panel Discussion: Gartner Hype Cycle for Digital Marketing and Advertising webinar. The full report is available to Gartner for Marketers clients here: Hype Cycle for Digital Marketing and Advertising 2019.