Welcome back! This week, we don’t have a guest, but we have some great news nuggets to analyze!1. We breakdown what Google Big Query’s recent announcement on predictive marketing analytics templates may benefit marketers – but we take it a step further and also talk about how offerings such as this could impact the overall Smart Data space (specifically how Data Lakes are getting smarter) and whether this could also impact the CDP space as we know it. Predictive marketing analytics using BigQuery ML machine learning templates2. Next up, we talk about the blurring lines between martech and adtech and how this means that customer data privacy may be vulnerable (as may be the Brands extending ‘anonymous’ adtech applications into ‘personalized’ martech activations. The question we’re asking is are the blurring lines between adtech and martech making any kind of governance or data regulation that much harder?Clear Channel Outdoor Pioneers Seamless Integration of Advertisers’ Preferred Data Sets for Customized Campaign Planning, Measurement & OptimizationLiveRamp Buys DataPlusMath to Connect Web Behavior to TV Ad ViewsTru Optik Offers Individually-Targeted TV and Streaming Audio Ads for Political Campaigns3. In the context of the announcements from WP Engine and Get Response, we talk about how small or standalone marketing automation companies are growing via partnerships and acquisitions to offer a broader set of all-in CMS, CRM, MA and ESP capabilities to keep pace with their fast-growing Clients, whose needs and complexities are scaling fast (and have outgrown the basic all-in-one or marketing automation capabilities these vendors offered at the SMB stage.)Will this have any impact on the way the martech landscape will look a few years from now? How will verticalization and leadership impact martech choices of high-growth mid-size companies? We dive in. WP Engine Strengthens HubSpot Integration and Buys FlywheelGetResponse Spreads Even Further Past Email4. Hail of the Week comes from David: connected TV is impacting digital advertising, according to a new report that says 49% of video ad impressions are moving to CTV. Is David hailing the fact that ads are moving from Mobile to CTV or that ads are getting longer than 6 seconds? Find out! The rise of the 2-minute ad5. Fail for the Week - this one is personal! A report out this week for a survey conducted in January claims roughly half of ad buyers said they use CDPs from Adobe, Salesforce or Oracle..ummm only problem is these are CDPs that aren’t yet released yet or just recently announced that they will have a CDP solution out soon. (We discussed all these new announcements in Episode 46: CDP R(evolution): 5 Major Factors Buyers Should Think About and Episode 47: Data-Driven Creativity for CX + Big Tech CDP News)Imaginary CDPs Are Most Popular: Advertiser Perceptions SurveyAnd with that promise of more CDP explainers and White Papers, and David’s whispered earworm (subliminal advertising for CDPs) that we hope will ring through your head all week, it’s a wrap on The Talking Stack. Thanks for listening, and please take a second to leave us a rating on itunes or follow us on Soundcloud!