Steve Petersen, marketing technology manager at WGU, an online institution for higher education shares what the job profile really involves, real life practical challenges on-the-job, the reality of choosing the right technology, and on being a good partner to your martech vendors. Here are the top 3 highlights – but don’t miss the details in our conversation!1. Want to build a career in martech? Here are Steve’s top tips • Listen to your dad!• Learn new stuff/ technologies when you get a chance, whether technical or functional- trust me, it will come in handy one day• Dabble in a lot of stuff by saying yes to workplace opportunities – it keeps you fresh and ready for bigger and better roles that may not exist today• Seek inspiration from organizations beyond your own sphere. Steve recommends you benchmark yourself with your direct competitors in your domain, but also with other best-in-class digital-first organizations, irrespective of the industry. Think Amazon et al.2. How do you pick the right vendors and what are the big red flags to look for?He recommends using what’s out there- from speaking with consultants - Gartner, Forester, Cabinet M, Real Story Group - to reading peers interviews (on MarTech Advisor!) and of course, also, listening to vendor testimonials, what your colleagues may have worked with in the past and other signs. 3. How do you prioritize what’s most important in terms of allocating resources?Everything from A/B testing to analytics and what management wants to accomplish larger business goals…Steve also shares the foundational components of WGU’s martech stack - Salesforce, Marketo, Optimizely, Adobe Analytics, Adobe Experience Manage (AEM)If you are looking for a martech career or want to know what a serious martech manager’s job involves, don’t miss this conversation with Steve Petersen right eon MarTech Advisor’s Talking Stack.