Modern marketers need to look beyond a static campaign. Gone are the days where brands could push the same message or products over and over again to an entire market. It’s time to consider a more integrated 360-marketing approach that combines PR, direct marketing and digital tactics when promoting themselves to the relevant audiences and creating two-way conversations. That engagement is paramount to the success of any mixed-campaign strategy.

In this episode of the Talking TechComms podcast, we spoke to London lorries Alex Rabone, Dan Simpson and Alex Humphries-French to get a deeper understanding of what components should exist within your 360-marketing strategy.

Website: www.rlyl.com

Twitter: twitter.com/RedLorryComms

LinkedIn: linkedin.com/company/red-lorry-yellow-lorry