Georgina Atwell is the founder of Toppsta, a community for reading, reviewing and discovering great children's books. Before that, she worked at Penguin UK, and also for Apple's iBooks team, which all gives her a unique perspective!

In this episode, we talk about the importance of flexibility to a small business, how best to use Facebook and social media (and when to own your own customer relationships), and how writing and reading reviews gives a better experience than algorithms.