Emmanuel Kolade is the founder of Shulph, a book-technology company focussed on multi-format reading experiences. He comes from technology industry where he has spent the last 17 years specialising in human-centred design to build digital products. Before founding Shulph, Emmanuel led PricewaterhouseCoopers digital experience practice to deliver digital transformation programmes for some of the UK and world's leading brands. He's also worked for a wide range of large and small businesses from National Rail to digital payment companies, as a designer and user-experience consultant.

In this episode, we talk about the experiences that drove him to found Shulph, the ways books and book-buying will evolve in the next few years, and the balance between building a business for revenue and building a business for users.