In the stuff of Tasmanian tourism legend, Greg Price famously chucked in a very promising and lucrative career in merchant banking in Sydney to return to Tasmania and establish a tourism business with one van and a vision of creating an affordable way for backpackers and budget travelers to see his home state. As Jump Tours Managing Director, Greg has since been awarded the Tasmanian Tourism Minister’s Young Achiever of the Year and Tasmanian Entrepreneur of the Year, and Jump Tours was named Tasmanian Micro Business of the Year at the Telstra Small Business Awards.

By March 2020, Jump Tours' 95% international market had disappeared, and Greg was faced with a "what now" dilemma. In this episode of Talking Tourism, Sam Denmead asks Greg about the lessons he's learned along the way, the innovations the business has implemented to stay afloat, and his advice for a post-pandemic future. 

With his special brand of humour and a realistic outlook, Greg shares what he's done to stay match-fit ahead of the return of international travel to the state, and why it's so important that we attract and retain great talent to the industry.