These are … ah … interesting times for CROs, especially those who were on the path to IPO before the recent economic downturn. But according to Nasdaq’s Karen Snow, the current economic climate presents opportunities to balance out the challenges. As SVP, Head of US Listings & Revenue/Board Member for Nasdaq Private Markets & Nasdaq Center for Board Excellence, Snow knows a thing or two about what it takes to IPO.

In this conversation with TalkingSense host (and 6sense CMO) Latané Conant, Snow weighs in on:

• Why the slowdown might be good news if you want to IPO
• Why revenue team alignment is more important than ever
• Why there’s more pressure on CROs to get everything right
• How to motivate your team in challenging times

If you’re looking for solid takeaways on how to bring your company through this period stronger than ever, be sure to give it a listen.

[Quote] “Pre-IPO, you want to develop the company's revenue model. You want to have created a management team structure that's going to work long-term. You want to be testing out your go-to-market strategies, aligning your marketing messaging, working on your budgeting, and ensuring your sales teams have the proper systems in place to succeed. Because once you go public, the stakes are a lot higher and your ability to test things out becomes more challenged.”