What makes a good homepage design?

We talk about the Nielsen/Norman Group's "4 Credibility Factors"
https://www.nngroup.com/articles/trustworthy-design/

How can you incorporate these factors into your homepage?

1. Design quality
2. Upfront disclosure
3. Comprehensive, correct, and current content
4. Connection to the rest of the web

How should you guide users?

1. Primary & secondary calls to action
2. Provide more ways to engage, like social following
3. Use current user data to promote your most popular content upfront