Google is rolling out a new core update. What's a core update? Google talks about thin content, h1 tags, and adding fresh content in their Office Hours and we issue our rebuttal. Finally, we discuss PPC vs. SEO, when to use which, and how we use the two together.

Sources Cited:

• Search Engine Journal: Google Announces September 2022 Core Algorithm Update
• Lily Ray: https://twitter.com/lilyraynyc/status/1570079756032348160?s=12&t=fwptw1BHmFrlS4MFZ4NYGg
• SEO Roundtable: Google Says Word Count Is Not A Sign Of Thin Content Or Unhelpful Content
• Search Engine Journal: Google Answers If Adding Content Daily Increases Rankings
• Hubspot: SEO vs. PPC: When to Optimize and When to Pay for Traffic